“…There are several factors that enable or inhibit IS‐innovation strategic alignment. Among these include relationships within organizations, sharing information, and strategically planning together (Chan, Sabherwal, & Thatcher, ); formal and informal aspects of organizational culture (Tallon & Kraemer, ), collaboration and sharing of knowledge and skills between business staff and IT staff (Luftman, ; Obeng & Mkhize, ), scope of IT initiatives (Luftman, Lyytinen, & Zvi, ), and leadership to facilitate the alignment process (Panda & Rath, ). For other researchers, firm‐wide active involvement between the business and IT functions during strategy formulation (Henderson & Venkatraman, ), senior management support and focus on long‐term critical issues for successful alignment (Broadbent & Weill, ), management skill and capability (Luftman, Papp, & Brier, ; Street, Gallupe, & Baker, ), purposeful and strategically focused communication (Panda & Rath, ), and organizational learning (Crossan & Berdrow, ; Obeng & Mkhize, ) are factors that promote or hinder alignment.…”