The effect of human model image backgrounds on consumer responses: empirical evidence from a Chinese apparel e-retailer

Wu, Ruijuan; Li, Yan

doi:10.1108/apjml-05-2020-0343

Cited by 11 publications

(7 citation statements)

References 63 publications

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“…In this study, we investigated the effect of background information depicted in a visual charity appeal on prosocial behaviors. While previous studies inquired the role of contextual background mainly in e-commerce advertisements ( Maier and Dost, 2018 ; Wu and Li, 2021 ), this is among the first articles that address this issue on donation behavior.…”

Section: Discussionmentioning

confidence: 99%

“…More recent studies, however, indicate that despite their greater complexity, contextual images can be perceived more fluently and enjoyed more, since they facilitate product recognition ( Maier and Dost, 2018 ). Notably, the contextual background has a positive effect on product evaluation, especially, for more ambiguous products, since the greater amount of information helps to reduce the number of possible interpretations ( Maier and Dost, 2018 ), thus eliciting more favorable attitudes toward the product ( Wang et al, 2020 ; Wu and Li, 2021 ).…”

Section: Introductionmentioning

confidence: 99%

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Look Behind Me! Highly Informative Picture Backgrounds Increase Stated Generosity Through Perceived Tangibility, Impact, and Warm Glow

et al. 2022

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In this study, we investigated whether background information of a visual charity appeal can influence people’s motivation to donate and the hypothetical amount donated. Specifically, participants were presented with a charity appeal to help a local hospital respond to the Coronavirus Disease-19 (COVID-19) emergency depicting a man sitting on a bed in a hospital room. The number of visual details (i.e., medical equipment) depicted in the background was manipulated according to three conditions: (1) “High information” condition (i.e., a room full of medical equipment), (2) “low information” condition (i.e., room with few pieces of medical equipment), and (3) “no information” condition (i.e., non-contextual background). We investigated whether the number of visual background details would have increased the tangibility of the cause measured as the hospital’s adequate preparedness to deal with the COVID-19 emergency and severity of the patient’s medical conditions. We also investigated whether increased tangibility, elicited by a higher amount of background information, would heighten participants’ perceived impact of their donation and warm glow, which in turn would have led to increased motivation to donate and the amount donated. We found no significant direct effect of condition on the donated amount. However, path models revealed that more background information positively influenced participants’ motivation to donate and the amount donated indirectly through increased tangibility, impact, and warm glow. Finally, we showed that a higher risk perception of COVID-19 was associated with higher donations. Results are discussed in line with relevant literature.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Look Behind Me! Highly Informative Picture Backgrounds Increase Stated Generosity Through Perceived Tangibility, Impact, and Warm Glow

et al. 2022

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“…This shows that depending on the stage of their journey, different product pictures may yield distinct results. This difference is important to highlight because choice and purchase intention may function on different psychological levels, and a person who prefers a product does not necessarily intend to buy it (Moe, 2003; Wu and Li, 2021).…”

Section: General Discussion and Conclusionmentioning

confidence: 99%

“…2.1 Product pictures in e-commerce Interactivity is related to the ease of interaction and being involved with contents mediated by technology (Kim et al, 2021). In online stores, virtual reality (Xi and Hamari, 2021), augmented reality (Kowalczuk et al, 2021) and pictures that facilitate the interaction between the product and the body highlight important information for consumer decision-making (Lee et al, 2010;Wu and Li, 2021). More interactive pictures enable consumers to build a mental representation of the product, notice more information about its attributes and understand the product at a deeper and more sensorial level (e.g.…”

Section: Literature Review and Hypothesismentioning

confidence: 99%

Can you imagine yourself wearing this product? Embodied mental simulation and attractiveness in e-commerce product pictures

Bagatini¹,

Rech

Pacheco

et al. 2022

JRIM

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PurposeThis paper aims to understand what kind of fashion product picture can arouse greater embodied mental simulation at two distinct steps of consumers' shopping journey (choice between options and purchase intention).Design/methodology/approachTwo experimental studies were developed. Study 1 (n = 169) investigated consumers' purchase intention, and Study 2 (n = 156) investigated consumers' choice for a T-shirt displayed in an e-commerce store. The authors manipulated the product picture by considering pictures with the presence or absence of a human model wearing the product (flat vs. mannequin vs. human model without a face vs. human model with a face).FindingsConsumers demonstrated greater choice and purchase intention for the picture that aroused greater embodied mental simulation. Different pictures aroused greater embodied mental simulation depending on the consumer journey step (choice between two options or purchase intention). Perceived product attractiveness influenced this finding.Research limitations/implicationsThe data on men and women were analyzed together due to the low number of male participants in both studies.Practical implicationsThe results suggest that mannequin pictures should be used in situations involving product evaluation (e-commerce categories' pages) and that pictures with human models should be used in situations entailing further analysis of the product (e-commerce product page) to encourage purchase decisions. E-commerce managers also need to use pictures of human models when the product is viewed as less attractive.Originality/valueThis research investigated embodied mental simulation around product pictures at two distinct steps of consumers' shopping journey.

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“…According to Wu and Li (2021), retailers need to pay attention on the online presentation of a product to introduce, provide information related to it, and to show its features. They stated that good quality images play key role in purchase decision and make it easy for the e-shoppers to process information.…”

Section: Literature Reviewmentioning

confidence: 99%

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2022

IMS

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IIMS Journal of Management Science is the scholarly journal of the Indian Institute of Management Shillong that publishes research contributions in all areas of management and its allied discipline since 2010. It follows a double blind peerreview process and publishes two issues a year. While submissions from all management domains and their allied disciplines are welcome, the journal encourages articles on cross-functional management domains with crossfunctional managerial or societal problems and implications.The journal looks for original and insightful research articles that create differential research traditions to shed new evidence on contemporary challenges faced by management practitioners, policymakers, academicians, and others. The journal envisages publishing rigorous research output backed by qualitative or quantitative methods. The articles that establish the intuition, argument, and implications using clear and concise English and improve our understanding of the management theory and practice knowledge are preferred. All contributions should be well written in English and supported by either original/empirical data or a well-justified theoretical or mathematical model. Aims and ScopeIIMS Journal of Management Science publishes original research and review articles that demonstrate theoretical and empirical research in management discipline through qualitative or quantitative methods. It follows a double-blind peer review policy.The articles in all domains in management and its allied discipline, including but not limited to,

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The effect of human model image backgrounds on consumer responses: empirical evidence from a Chinese apparel e-retailer

Cited by 11 publications

References 63 publications

Look Behind Me! Highly Informative Picture Backgrounds Increase Stated Generosity Through Perceived Tangibility, Impact, and Warm Glow

Look Behind Me! Highly Informative Picture Backgrounds Increase Stated Generosity Through Perceived Tangibility, Impact, and Warm Glow

Can you imagine yourself wearing this product? Embodied mental simulation and attractiveness in e-commerce product pictures

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