2010
DOI: 10.1080/00221309.2010.499398
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The Effect of Humor on Memory: Constrained by the Pun

Abstract: In a series of experiments, we investigated the effect of pun humor on memory. In all experiments, the participants were exposed to knock-knock jokes in either the original form retaining the pun or in a modified form that removed the pun. In Experiment 1, the authors found that pun humor improved both recall and recognition memory following incidental encoding. In Experiment 2, they found evidence that rehearsal is not the cause of the humor effect on memory. In Experiments 3 and 4, the authors found that the… Show more

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Cited by 25 publications
(24 citation statements)
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“…Past research found that humor is an important factor in stimulating recall of information, which is especially important when information is acquired incidentally. 45 However, Moyer-Guse et al 46 reported that while ''there is increasing evidence to suggest that humor provides a unique context within which persuasive effects can occur,'' (p766) they cautioned that the use of humor could trivialize the important health message conveyed.…”
Section: What Criteria Make a Health Information Message Relevant Andmentioning
confidence: 97%
“…Past research found that humor is an important factor in stimulating recall of information, which is especially important when information is acquired incidentally. 45 However, Moyer-Guse et al 46 reported that while ''there is increasing evidence to suggest that humor provides a unique context within which persuasive effects can occur,'' (p766) they cautioned that the use of humor could trivialize the important health message conveyed.…”
Section: What Criteria Make a Health Information Message Relevant Andmentioning
confidence: 97%
“…Colors may enhance memory by increasing our attention level and arousal. Humor is thought to improve memory due not only to enhancing attentional engagement, but also by increasing higher-order cognitive processes and encouraging mental rehearsal of the information (i.e., as people who enjoy a humorous joke or cartoon tend to rethink about it frequently) (Dzulkifli and Mustafar, 2013; Schmidt and Schmidt, 2010; Summerfelt et al, 2010). It has been well documented that negative or positive affective stimuli are encoded and recalled better than neutral stimuli (Yonelinas and Ritchey, 2016).…”
Section: Cartoon As a Structure For Psychoeducation: A Neurocognitimentioning
confidence: 99%
“…Summerfelt et al 19 conducted a series of experiments that confirmed that humor is an important factor in stimulating recall of information, which becomes especially important when information is acquired incidentally. Paek et al 18 examined 934 YouTube smoking-related videos for their use of dramatic audio or visual components that would provoke a sensory or emotional response.…”
Section: Literature Reviewmentioning
confidence: 99%