The effect of in-store electronic word of mouth on local competitor spillovers in the quick service restaurant industry

Banerjee, Syagnik; Sen, Arup; Zahay, Debra

doi:10.1007/s10660-023-09742-0

Electron Commer Res

2023

DOI: 10.1007/s10660-023-09742-0

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The effect of in-store electronic word of mouth on local competitor spillovers in the quick service restaurant industry

Syagnik Banerjee

Arup Sen

Debra Zahay

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Cited by 1 publication

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Tech-Business Analytics in Tertiary Industry Sector

Kumar,

K.,

Aithal

2023

IJAEML

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Purpose: Tech-business analytics play a crucial role in the tertiary industry sector by enabling data-driven decision-making and providing analytical insights to enhance customer experiences, improve operational performance, and drive corporate growth. This sector, which includes industries such as healthcare, finance, education, and professional services, benefits from tech-business analytics through the analysis of vast data sets like patient records, financial transactions, student performance, and customer interactions. By identifying patterns, trends, and insights within these data sets, businesses can make more informed decisions. Design/Methodology/Approach: The tertiary industry sector employs an organized, iterative approach to tech-business analytics, which involves defining business issues, collecting and cleansing data, analysing this data, interpreting the results, and communicating these findings to stakeholders. Through this process, businesses are empowered to make informed decisions that support their growth and development. Findings/Result: The report talks about how Tech Business Analytics in the Tertiary Industry Sector will have controlled the expansion itself from its evolution to this point. Originality/Value: A description of how business analytics varies from tech business analytics in the tertiary industry sector. For technical purposes, there is also a generic architecture that examines 30 recently published Tech Business Analytics in Tertiary Industry sector research projects. Paper Type: Exploratory Analysis.

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Tech-Business Analytics in Tertiary Industry Sector

Kumar,

K.,

Aithal

2023

IJAEML

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The effect of in-store electronic word of mouth on local competitor spillovers in the quick service restaurant industry

Cited by 1 publication

References 39 publications

Tech-Business Analytics in Tertiary Industry Sector

Tech-Business Analytics in Tertiary Industry Sector

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