The Effect of In-Store Logistics Performance, Store Image, Sales Promotion, and Service Quality on Customer Satisfaction

Abstract

The purpose of this study is to determine the effect of In-Store Logistics performance, Store Image, Sales Promotion, and Service Quality on Matahari Department Store Consumers. The population in this study is Matahari Department Store consumers in Mal Artha Gading. The sampling technique used is purposive sampling. The number of respondents in this study was 100 respondents. Data was collected by distributing questionnaires. The data analysis methods used are multiple regression analysis, t-test (partial), and F-test (simultaneous). The results of this study show that: (1) partially In-Store Logistics performance has a positive effect on customer satisfaction. (2) A partially stored image has a positive effect on consumer satisfaction. (3) partially sales promotion has a positive effect on customer satisfaction. (4) partial service quality has a positive effect on customer satisfaction. The value of adj R2 0.733 shows variations in the dependent variable. The managerial implications of the Influence of In-Store Logistics Performance, Store Image, Sales Promotion, and Service Quality on Customer Satisfaction at Matahari Department Store can include several key aspects, namely optimizing In-Store Logistics Performance by improving operational efficiency where management needs to ensure that in-store logistics operations run efficiently this can involve monitoring stock, in-store distribution.

Effect of Healthcare Service Quality and Price on Patient Satisfaction

“…Conversely, if customers feel that a particular product or service is not worth the price, they will not repeat the purchasing behavior. These results are in accordance with Service Quality Price Patient Satisfaction previous research conducted by Bramtika et al (2019) and Sari et al (2023), which shows that the price variable influences the consumer satisfaction variable. This finding is supported by research conducted by Anam, et al (2019) that price has a positive influence on patient satisfaction.…”

The Strategy of Bandung City Department Trade and Industry to Development Small and Medium Industries

“…An effective marketing strategy helps IKM understand the needs of consumers and their markets so they are able to develop relevant and appropriate marketing actions. Through creative and innovative marketing strategies, SMEs can differentiate themselves from competitors, create positive experiences for consumers, and strengthen relationships with them (Sari et al, 2023). Responsiveness to consumer needs and continuous evaluation of marketing performance is the key to increasing consumer satisfaction and sustainably developing SMEs.…”

Predicting the Significance of Trust, Service Quality, and Values for Customer Satisfaction

“…The Influence of Service Quality on Customer Satisfaction Hardiansyah (2011) found out the quality of service that consumers actually feel; there are indicators of service quality that lie in five factors that determine the quality of a service, including tangibility, responsiveness, guarantee, and empathy. Supriyadi et al (2017) and (Sari et al, 2023) concluded that tangibles are physical facilities, equipment, employees, office font space, available parking space, and employee appearance. The company provides its services right the first time (Diza et al, 2016).…”