The Effect of Influencers on High School Students

Abstract

The rise and thriving of the anchor industry introduced the concept of influencers to society. As the main group of people engaging in the online world, students in high school have become the main audience of the influencers. However, with this industry developing rapidly, different voices appeared, criticizing the negative impacts of the influencers on teenagers, causing conflicts or even family tension. Hence, this essay focuses on the question of what are the effects of influencers on high school students. This problem is related to the underlying reason for this argument, as most parents take the impacts as extremely negative. From previous essays, it can be seen that influencers are promoting consumers in purchasing, while more data focusing on teenagers themselves should be done. In the research, thirty-two teenagers studying in high schools were interviewed. Through analyzing the data, the result is influencers do have impressive impacts on high school teenagers, however, most of these impacts are positive and encouraging.