The Effect of Information Channel on Information Source Selection: Students' Information Search

Abstract

A plethora of research studies has examined the effect of information channel and information source on information search behavior respectively but scant research that examined them together is located. This study conducted a factorial repeated-measures ANOVA to examine the interaction effect between information channel and information source on students' internship information search behavior. Empirical findings indicated a significant interaction effect in students' information use. That is, how information is transmitted (information channel) is more influential than where information is from (information source) is in information use. Also, it was found that the selection of information channel and source is dependent on the type of internship in query. Internal working environment was found most important and external working environment was least important information in internship selection.

Information Channel Preference in Seeking Cultural Heritage Information A Study

“…Buckland (2013) 6 stated that modern trends and globalisation have changed the attitude and behavior of the younger generation, therefore there is a need to examine how youth seek cultural heritage information using a different channel. Personal characteristics act as a mediating effect in selecting information channels for seeking information 29 , effective selection of information channel influence on information source selection 30 . According to the study's findings, teenagers selected "elderly persons in the community" (mean=3.85) as the primary source of knowledge and rated first.…”

“…influence the choice in selecting information channels. Personal characteristics act as a moderator in selecting information channels for seeking information 29 , effective selection of information channels influences on the information source selection 30 . Thus, the incorporation of demographic characteristics is appropriate for this study.…”

“…Similarly, Park, Boatwright, and Avery (2019) 25 discovered that the informal mode of the channel is preferred by the respondents when selecting a channel for seeking information. Effective selection of information channels influence on information sources selection 30 . The results (Table 4) of the study show no difference in using informal channel (t=0.185, p=0.853) between males (mean=3.2857, SD=0.80747) and females (mean=3.2710, SD=0.77968), no difference in using informal channel (t=-1.165, SD=0.245) between undergraduates (mean=3.2316, SD=0.82967) and postgraduates (mean=3.3239, SD=0.75348), and no difference in using informal channel (t=-0.704, p=0.482) among youth studying inside Manipur state (mean=3.2515, SD=0.75502) and outside Manipur state (mean=3.3074, SD=0.83252).…”

HotelTonight usage and hotel profitability

“…As a result of the rise in use of mobile technology and the efficiency of mobile apps, a new phase of e-commerce has proliferated known as mobile commerce or "m-commerce", through which internet commercial transactions are being conducted via an alternative modus operandi -mobile devices, including smartphones (Malik et al, 2013). Under cost-benefit principles, it is suggested that consumers' make decisions utilizing information associated with lower search costs and more benefits (Lee et al, 2015). The benefits associated with the utilization of mobile technologies for consumers and businesses include, real-time accessibility of information at any location, personalization of the delivery of information and facilitation of immediate and interactive transactions (Karanasios et al, 2012).…”