“…Some common communication channels are: mass communication channels (communication that involves mass media, such as radio, television, and newspapers), interpersonal channels (personal communication between two or more individuals), written materials (e.g., library, reports, and subscriptions), and contacts with outside specialists via telephone, e-mail/mail, and events (e.g., conferences, meetings, and workshops) (Nilakanta and Scamell, 1990;Rogers, 2003).…”