2017
DOI: 10.17512/pjms.2017.15.2.12
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THE EFFECT OF INNOVATION CAPABILITY AND NEW PRODUCT DEVELOPMENT ON MARKETING PERFORMANCE OF BATIK SMEs

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Cited by 12 publications
(8 citation statements)
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“…This is one of the pioneer studies which discussed the AISMM practices in Saudi companies. Therefore, the practitioners can get help from this study to increase the performance by decreasing various problems of marketing [49][50][51][52][53].…”
Section: Implications Of the Studymentioning
confidence: 99%
“…This is one of the pioneer studies which discussed the AISMM practices in Saudi companies. Therefore, the practitioners can get help from this study to increase the performance by decreasing various problems of marketing [49][50][51][52][53].…”
Section: Implications Of the Studymentioning
confidence: 99%
“…Definitions of enterprise innovativeness focus on various manifestations of innovative activity, which result in product, process, organizational, and marketing innovations (where these four aspects are taken as dimensions for potential RES resonance). Therefore, innovation must be understood as a system that runs differently depending on the specificity of the company, its area of activity, size, type of innovation, number of people involved, level of knowledge, financial resources involved, and expected results [92].…”
Section: Involvement In Technologymentioning
confidence: 99%
“…It can be considered as the merger between the physical and digital world (Lasi et al 2014). This merger is most important for production in the textile industry and services in the logistics industry (Mahmud et al 2017).…”
Section: Industry 40 Applications For the Production And Service Indmentioning
confidence: 99%