“…Further, in an increasingly market-driven environment, the impact of strategic initiatives aimed at boosting firms' competitive advantage is straightforward (Wu & Chen, 2012;Xu, Huang, & Gao, 2012;Zhou & Li, 2007). From a resource-based standpoint, firms able to embark on strategic initiatives possess valuable, rare, and hard-to-imitate capabilities that may differentiate them from those unable to do so (Barney, 1991).…”