The Effect Of Institutionalization At Universities On Institutional Reputation

Abstract

Institutionalization process is one of the most elaborated organizational theory models recenlty. Although institutionalization process at universities is crucial, a limited number of studies have been conducted in the literature. In order to provide contribution to the existing literature, determining which of the dimensions of institutionalization would improve university institutional reputation is critical. According to the literature, institutionalization can be considered in four dimensions such as formalization, professionalization, consistency and cultural power. This study, which is based on the social exchange theory, aims to examine the effect of institutionalization dimensions on institutional reputation in the context of universities. For this reason, the study was conducted with explanatory research method. The data collection method of the study was survey. The perceptions of a total of 395 academic and administrative staff from a public university were assessed. The results revealed that the institutionalization dimensions of the university, respectively consistency, formalization, professionalization and cultural power had a positive and significant effect on the university's institutional reputation. As a consequence, the significance of institutionalization in determining institutional reputation was observed, and suggestions for future studies were proposed.