The objective of this article is to study the evolution of Colombian liberalization and integration into world trade from 1996 to 2018. We achieve our objective by measuring Colombia's importance in the world trade network-by value (US dollars) and volume (tons). We employ several types of network centrality metrics to measure importance (i.e. degree, strength, hub, authority), and examine their dynamics against a set of regional peers that serve as benchmark countries. Consistent with previous literature, more than two decades of dedicated trade policies and institutional changes resulted in increased value and volume of exports and imports. However, when compared with regional peers such as Chile, Brazil, Mexico, and Peru, and China and the United States as trade leading countries, Colombia's centrality in the world trade network did not improve accordingly. Further, excluding a set of key commodities across the world trade network (i.e. minerals, fuels, and metals) resulted in a noticeable worsening in Colombia's centrality. We conclude that Colombia's centrality in the world trade network did not improve, whereas that of some of her regional peers did manifestly (i.e. Peru and Chile). Results highlight the perils of analyzing a country's trade dynamics in isolation and emphasizes the usefulness of examining the world trade network. From the economic policy and institutional perspectives, results underscore the challenges ahead to better integrate into world markets and to achieve long-term economic growth from trade.