The Effect of Interactivity, Cost Effectiveness, and Compatibility on the Use of Social Media and its Implications for Organizational Performance

Nilasari, B. Medina; Jasfar, Farida; Wahyudi, Agustinus Sri

doi:10.21694/2379-1047.19003

Cited by 8 publications

(5 citation statements)

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“…The results showed that the indicators of social media for marketing, social media for service and customer relations and social media for information accessibility are three indicators that are declared valid to describe the use of social media in the makeup artist business. This is in line with the statement of Parveen et al (2016) and Nilasari et al (2019) that the use of social media in the business sector tends to be more reflected in the dimensions of marketing, customer service and information accessibility.…”

Section: The Effect Of Social Media Usage On Business Performance (H3)supporting

confidence: 88%

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The effect of social media usage and innovation on makeup artist business performance by mediating competitive advantage

Choirun Nisak,

Moko

2024

IJRBS

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The creative economy industry has created millions of jobs in Indonesia. One of the creative economy fields in Indonesia is makeup artist. But the makeup artist field also has many challenges in the increasingly fierce business competition. This research aims to investigate the influence of social media usage, innovation and competitive advantage on makeup artist business performance by considering the role competitive advantage as mediators. This research was conducted in Malang Raya with a focus on the makeup artist services business. The research method used was a survey with a questionnaire as a data collection instrument. The research sample consisted of 112 respondents who were owners of makeup artist business in Indonesia. The quantitative approach is used to describe, strengthen, and explain the hypotheses proposed in the study of observed phenomena. The statistical method used for data processing is Partial Least Squares Structural Equation Modeling (PLS-SEM). This study demonstrates a significant and positive correlation between social media usage, innovation and competitive advantage on the makeup artist business performance. The results of the mediation analysis also show that competitive advantage mediate the relationship between social media usage and innovation on makeup artist business performance. Therefore, makeup artists should optimize the use of social media to improve their business performance goals. This includes the use of the latest wardrobe, makeup trend, photo and video taking techniques, keep up to date with viral makeup content. The better the use of social media, the better the innovation, and the ability to maintain a competitive advantage by fulfills client expectations will make clients buy and recommend makeup services so as to improve the performance of makeup artists both financially and nonfinancially.

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Section: The Effect Of Social Media Usage On Business Performance (H3)supporting

confidence: 88%

“…All indicators to measure the four variables were adopted from several previous studies. Indicators of social media usage variables were adapted from Nilasari et al (2019) and Parveen et al (2016)…”

Section: Measurementsmentioning

confidence: 99%

The effect of social media usage and innovation on makeup artist business performance by mediating competitive advantage

Choirun Nisak,

Moko

2024

IJRBS

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“…Users interact with various levels of intensity on an unprecedented scale. Using social media also influence of organizational performance, with the most dominant social media usage elements being on 'social media for information accessibility' (Nilasari et. al., 2019).…”

Section: Theoritical Reviewmentioning

confidence: 99%

The Impact of Social Media on Employee Work Performance with Trust as a Mediation Variable

Nilasari¹

2020

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Can the use of social media which is currently a trend in the community, have an influence on improving employee performance? This is what makes the research carried out. The analysis technique used is the Structural Equation Model (SEM) method with AMOS version 23. The sample consisted of 102 people who were employees in various types of private companies in DKI Jakarta. The results showed that the more social media is used to communicate with colleagues in completing work, the more trust among employee increases. Also the more social media is used to communicate with colleagues in completing work, the more improves employee work performance. But trust can not influence performance of employee, and trust is not a variable that mediates between social media and employee performance.

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“…Numerous studies have explored the potential benefits associated with diverse practices and management accounting tools, shedding light on their impact on both financial and non-financial performance and their alignment with an organization's sustainability objectives [68,69]. While prior research has predominantly focused on the adoption and utilization of management accounting tools across various national and economic contexts, it is evident that these tools play a pivotal role in enhancing the performance and sustainability of public sector entities, which often operate under unique constraints and objectives [52,55,59].…”

Section: Discussionmentioning

confidence: 99%

Exploring Technology Acceptance in Management Accounting Tools’ Adoption in Public Sector Accounting: A Sustainability Perspective for Organizations

Pramono,

Suwarno,

Amyar

et al. 2023

Sustainability

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This quantitative research study delves into the adoption of management accounting tools (MATs) and their impact on organizational performance and sustainability within the provincial branches of the Supreme Audit Agency of the Republic of Indonesia (Badan Pemeriksa Keuangan Republik Indonesia/BPK-RI). A well-structured research design and data collection approach is employed, where surveys are administered to 435 senior auditors within BPK-RI provincial branches. A robust data analysis using structural equation modeling (SEM) through SmartPLS v4 software is conducted to assess the relationships between variables. This study provides compelling evidence that the perceived usefulness of MATs significantly impacts their adoption. This underscores the importance of how users perceive the utility of these tools. Furthermore, this research identifies that MATs’ adoption directly affects organizational performance and sustainability, highlighting the positive impact of these tools in the public sector. However, this research suggests that user perceptions of the ease of use of MATs do not significantly influence their adoption in the public sector accounting context. The study also reveals that MATs play a mediating role, facilitating the relationship between perceived ease of use and perceived usefulness and their subsequent impact on organizational performance and sustainability. These findings are valuable for public sector organizations, policy development, and future research initiatives, contributing to a better understanding of MATs’ adoption and its implications in the dynamic landscape of public sector accounting, especially in Indonesia.

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The Effect of Interactivity, Cost Effectiveness, and Compatibility on the Use of Social Media and its Implications for Organizational Performance

Cited by 8 publications

References 0 publications

The effect of social media usage and innovation on makeup artist business performance by mediating competitive advantage

The effect of social media usage and innovation on makeup artist business performance by mediating competitive advantage

The Impact of Social Media on Employee Work Performance with Trust as a Mediation Variable

Exploring Technology Acceptance in Management Accounting Tools’ Adoption in Public Sector Accounting: A Sustainability Perspective for Organizations

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