2009
DOI: 10.5539/ibr.v2n2p72
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The Effect of Internet Trust and Social Influence towards Willingness to Purchase Online in Labuan, Malaysia

Abstract: This study is an empirical research one-commerce that examines the willingness of consumers to purchase online. The study focuses on two influential components that mediate the relationship between online shoppers and online vendors, namely, trust in the Internet structure and social influence. By using a convenience sample size of 115 from government servants and employees of private sectors residing in the Federal Territory Labuan who are computer literate, have access to Internet, and who possess credit car… Show more

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Cited by 32 publications
(22 citation statements)
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References 52 publications
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“…On the other hand, social influence as a predictor of trust is a high influencer (A. Chin et al, 2009). However, based on our results, it can realize that social influence did not affect behavioral intention to adopt Big Data, thus, regarding more investigation to support decisionmakers is needed.…”
Section: Managerial Implicationsmentioning
confidence: 72%
See 1 more Smart Citation
“…On the other hand, social influence as a predictor of trust is a high influencer (A. Chin et al, 2009). However, based on our results, it can realize that social influence did not affect behavioral intention to adopt Big Data, thus, regarding more investigation to support decisionmakers is needed.…”
Section: Managerial Implicationsmentioning
confidence: 72%
“…Our study argues that in the SCM context, social influence relationships exert significant influence on trust (A. Chin, Wafa, & Ooi, 2009) and, in turn, on the behavioral intention (Alalwan et al, 2017). Thus, we propose the following hypotheses:…”
Section: Social Influencementioning
confidence: 85%
“…Chin, Wafa and Ooi (2009) revealed that trust affects positively on purchase decisions. However, Baskara (2014) asserted that trust affects positively but not significantly on purchase decision because lack of attention during the transaction makes consumers feel uncertain about doing a purchase.…”
Section: H2: Perceived Value Affects Positively On Purchase Decisionmentioning
confidence: 99%
“…For the reason, that trust is not only based on hard data, but trust can be built by the community [25]. Previous research about online purchase in Malaysia showed that social influence has positive significant effect on trust and also the interaction of both factors results in willingness to use [26].…”
Section: A Research Modelmentioning
confidence: 99%