The effect of involvement on visual attention and product choice

Understanding the effect of smart retail brand – Consumer communications via mobile instant messaging (MIM) – An empirical study in the Chinese context

“…Jayawardhena and Wright, 2009;Smith et al, 2013), involvement has a significant positive link with emotions such as pleasure (β=0.389, t=8.004, p<0.001), and arousal (β=0.639, t=12.911, p<0.001). The results strengthen prior research that indicates that involvement can positively affect a consumer's approach behaviors (Behe, Bae, Huddleston and Sage, 2015;Pan, 2014;Mitchell, 1986). WeChat consumers that feel involved will receive more pleasure from the WeChat shopping experience.…”

Sustainability labels on coffee: Consumer preferences, willingness-to-pay and visual attention to attributes

“…The total fixation duration is the total fixation time within the AOI. A longer duration may relate to the difficulty to extract information or to the degree of involvement or relevance to viewers (Behe et al, 2015;Holmqvist et al, 2011;Just and Carpenter, 1976). For all the eight choice sets combined, two measures of visual attention were calculated for each of the attributes: the total fixation time and the total fixation count.…”

“…Highly involved consumers will more actively search for information and will use more information before buying (Laaksonen, 1994;Verbeke and Vackier, 2004). Behe et al (2015) reported that the level of consumers' involvement and the importance placed on products can influence visual attention. Specifically, they reported that highly involved consumers exhibit greater fixation counts and greater total fixation duration on product information compared to consumers with a lower product involvement.…”

Unsold is unseen … or is it? Examining the role of peripheral vision in the consumer choice process using eye-tracking methodology

“…Visual attention was measured by means of eye tracking, which is a method less influenced by response bias than various selfreport measures (Otterbring, W€ astlund, & Gustafsson, 2016;Shams, 2013) that has recently started to be used in retail research and food science (Behe, Bae, Huddleston, & Sage, 2015;Clement, Aastrup, & Forsberg, 2015;Greenacre, Martin, Patrick, & Jaeger, 2016;Guyader, Ottosson, & Witell, 2017). Eye movements were recorded with a binocular eye-tracker (Tobii X120) with 0.5 accuracy and 120 Hz sampling frequency.…”