The effect of landscape colour, complexity and preference on viewing behaviour

Huang, Angela Shi-Han; Lin, Yi-Hsuan

doi:10.1080/01426397.2019.1593336

Cited by 48 publications

(56 citation statements)

References 39 publications

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“…The results also revealed that preference has a significant positive relationship with dwell time percent, fixation percent, and fixation count. This is also consistent with previous findings [47,63,64]. Some existing research also demonstrated that green landscapes with higher ornamental value attracted more attention and interest from observers than did landscapes with lower ornamental value [65]; therefore, we may infer that landscapes with higher design intensity will result in a higher preference and elicit more visual exploration.…”

Section: Eye-tracking Data and Their Relation With Design Intensity Preference And Restorativenesssupporting

confidence: 93%

The Relationships between Perceived Design Intensity, Preference, Restorativeness and Eye Movements in Designed Urban Green Space

Zhuo

Liu

et al. 2021

IJERPH

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Recent research has demonstrated that landscape design intensity impacts individuals’ landscape preferences, which may influence their eye movement. Due to the close relationship between restorativeness and landscape preference, we further explore the relationships between design intensity, preference, restorativeness and eye movements. Specifically, using manipulated images as stimuli for 200 students as participants, the effect of urban green space (UGS) design intensity on landscapes’ preference, restorativeness, and eye movement was examined. The results demonstrate that landscape design intensity could contribute to preference and restorativeness and that there is a significant positive relationship between design intensity and eye-tracking metrics, including dwell time percent, fixation percent, fixation count, and visited ranking. Additionally, preference was positively related to restorativeness, dwell time percent, fixation percent, and fixation count, and there is a significant positive relationship between restorativeness and fixation percent. We obtained the most feasible regression equations between design intensity and preference, restorativeness, and eye movement. These results provide a set of guidelines for improving UGS design to achieve its greatest restorative potential and shed new light on the use of eye-tracking technology in landscape perception studies.

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Section: Eye-tracking Data and Their Relation With Design Intensity Preference And Restorativenesssupporting

confidence: 93%

The Relationships between Perceived Design Intensity, Preference, Restorativeness and Eye Movements in Designed Urban Green Space

Zhuo

Liu

et al. 2021

IJERPH

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“…Several studies related to natural environmental stimuli in environmental psychology have considered preference as an outcome measure (Herzog and Miller, 1998;Steg et al, 2014;Van den Berg et al, 2003;Wang et al, 2016). Environment preference is a well-researched variable in landscape contexts also (Huang and Lin, 2019;Stamps and Nasar, 1997). From an evolutionary perspective, preference is considered as the immediate response by the individual to any environment that decides his/her further plan of action or behavioural intentions (Purani and Kumar, 2018).…”

Section: Influence On Servicescape Preferencementioning

confidence: 99%

The indirect experience of nature: biomorphic design forms in servicescapes

Kumar

Purani

Viswanathan

2020

JSM

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Purpose This paper aims to introduce the concept of biomorphism (i.e. indirect experience of nature) in servicescape designs and validates its impact on consumer responses. Using the stimulus-organism-response (S-O-R) framework, this study explores the relationship between biomorphic servicescape designs and the servicescape preference. Further, it explains how biomorphic designs can help users to get better connected with the servicescapes by introducing the mediating role of attention restoration and place identity (emotional and cognitive), as explained by attention restoration theory. Design/methodology/approach Two empirical studies were carried out to test the hypothesised relationships: an exploratory pre-experimental design with one-shot treatment using 200 images as stimuli and 3,680 responses; and a 3 × 2 factorial design with three-dimensional images with about 654 responses for three service contexts chosen a priori: fashion retail, restaurant and hospital lobby. Findings This study conceptualises the role of biomorphism – elements that mimic natural forms – in servicescape designs and establishes that, akin to natural elements, the indirect experience of nature in servicescapes also has a positive influence on attention restoration, perceived place identity and servicescape preference of the consumers. This implies that the effects similar to that of a biophilic servicescape can be achieved through servicescape elements that mimic natural forms. Originality/value Extending the idea of biophilia, this research adopts the concept of biomorphism from architecture and environmental psychology domains and introduces biomorphic servicescape designs, which could be more practical at times compared to biophilic servicescapes. It establishes the influences of biomorphic servicescape designs on consumer preferences. Grounded in the S-O-R model, it further explains this relationship through mediating effects of attention restoration and place identity. Being new to marketing and management domains, this research may trigger a series of research studies on biomorphic service environment designs, with desirable implications for services marketing and services operations functions.

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“…A few superior forests were dominated by gray (the lowest saturation, lower value) patches interspersed with several small bright red and yellow patches, which together possess strong saturation and value contrast (e.g., D in Table 2 ). The SBE values of those forests were also high, thus, indicating that lower saturation and value, along with obvious high-low contrast, could also represent greater beauty 21 . This result is consistent with those of previous studies 105 – 107 , which concluded that the color contrast has a substantial influence on visual aesthetics 108 , and the subjects preferred landscapes with a higher variance in color 20 , 21 .…”

Section: Discussionmentioning

confidence: 97%

“…The SBE values of those forests were also high, thus, indicating that lower saturation and value, along with obvious high-low contrast, could also represent greater beauty 21 . This result is consistent with those of previous studies 105 – 107 , which concluded that the color contrast has a substantial influence on visual aesthetics 108 , and the subjects preferred landscapes with a higher variance in color 20 , 21 .…”

Section: Discussionmentioning

confidence: 97%

Implementation of the visual aesthetic quality of slope forest autumn color change into the configuration of tree species

Lin

Diao

et al. 2022

Sci Rep

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Urban expansion leads to changes in the visual aesthetic quality and ecological degradation of the surrounding slope forest landscapes. Color is a crucial visual element to examine when viewing this large-scale slope forest landscape from a long distance. This is particularly true for the autumn color of slope forest, which is very attractive to the public. An exploration of the relationship between the change in color of a natural slope forest and its visual aesthetic quality enables the implementation of the configuration of superior aesthetic tree species. Therefore, it can provide aesthetic rules and a reference to configure local tree species to support their visual aesthetic quality, ecological sustainability and native biodiversity restoration in a local urban slope forest. However, such research is critically lacking. This study investigated the visual aesthetic quality of the color dynamics of a natural slope forest in Jiaozi Mountain, China in the autumn. We analyzed both the composition of tree species and the changes in color for each species of tree in nine forest sites that exhibited superior visual aesthetic quality. The results showed that the forests with superior visual aesthetic quality were more green, red, and yellow, had moderately higher saturation and value, more obvious color contrast, and diverse colors with primary and secondary contrast. Diverse and balanced color patches or a dominant color patch contrasted by many small patches with interspersed color components also highlighted the superior visual aesthetic quality of slope forest features. Different combinations of color features can result in high visual aesthetic quality. The 84 tree species in the superior visual aesthetic quality forests primarily displayed 10 types of color changes that varied as green, yellow, blue, red, withered yellow, withered red and gray.

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The effect of landscape colour, complexity and preference on viewing behaviour

Cited by 48 publications

References 39 publications

The Relationships between Perceived Design Intensity, Preference, Restorativeness and Eye Movements in Designed Urban Green Space

The Relationships between Perceived Design Intensity, Preference, Restorativeness and Eye Movements in Designed Urban Green Space

The indirect experience of nature: biomorphic design forms in servicescapes

Implementation of the visual aesthetic quality of slope forest autumn color change into the configuration of tree species

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