The effect of Leaders Strategic Improvisation and TQM on SME’s Performance: Examining Mediating Role of Corporate Entrepreneurship

Abstract

The main purpose of present study is to examine the effect of strategic improvisation and total quality management on performance. This study also examined the mediating effect of corporate entrepreneurship between strategic improvisation and total quality management on performance. The data was collected from the employees of SME’s through questionnaires. For collection of data simple random sampling was adopted. The response rate of study was 60.04%. the gathered data was assessed by using PLS-SEM through smart PLS-3.3.2. Its been revealed from the findings of the study that there exist positive relationship among strategic improvisation, TQM and SME Performance. Moreover, mediating role of corporate entrepreneurship is confirmed as well. The findings of present study are helpful for the policy makers of SME sector to develop strategy to improve organizational performance.