Reactivity ratios for the important acrylamide (AAm)/acrylic acid (AAc) copolymerization system exhibit considerable scatter in previously published literature, and therefore, there is a need for more definitive values for these reactivity ratios. An appropriate methodology, based on the error‐in‐variables‐model (EVM) framework along with a direct numerical integration procedure, is applied in order to determine reliable reactivity ratios. The reliability of the results is confirmed with extensive and independent replication. Furthermore, via an EVM‐based criterion for the design of experiments using mechanistic models, optimal feed compositions are calculated, and from these optimal reactivity ratios are estimated for the first time (rAAm = 1.33 and rAAc = 0.23) based on information from the full conversion range. © 2013 Wiley Periodicals, Inc. J. Polym. Sci., Part A: Polym. Chem. 2013, 51, 4819–4827