The Effect of Memorable Tourism Experiences of the New Normal Transition Era on Revisit Intention

Abstract

This study aims to determine the effect of Memorable Tourism Experiences in the New Next Normal Transition Era on Intentions to Visit Oetune Beach, TTS Regency, NTT. The circumstances and impacts of COVID-19 show signs that this crisis is not only different but will never return to normal until it changes consumer behavior to the extreme. With increasingly fierce competition, it is increasingly recognized that destinations must create and present memorable tourism experiences (Memorable Tourism Experiences) to consumers so that tourists can revisit these tourist destinations. This research uses descriptive quantitative. The data analysis technique used in the study was through a questionnaire that had been tested for validity and reliability, then tested the hypothesis and tested a simple linear regression. The results of this study indicate that Memorable Tourism Experiences (X) have an effect on revisit intention (Y). This can be seen from the significance value of 0.000 < 0.005, thus the research hypothesis is accepted and the simple linear regression equation in this study is Y=3.810.