The Effect of Mobile Internet Shopping Mall Choice Attribute on Consumer Loyalty and Shopping Value

Influence of Needs and Lifestyles on the Bop Consumer:

“…BOP consumers' lifestyles vary according to their ethnic origins (Hoon, 2016), and they may have a stronger orientation towards a low-priced brands or generic products. Meanwhile, although consumers satisfy their needs based on their lifestyles (Genç et al, 2020;Hee-Young et al, 2017;Jin-Jeong et al, 2017), it is not yet clear whether these needs are similar in the BOP market or may have different meanings and be influenced by regions or cultures, with multiple motivations versus simultaneous needs (Bridgman et al, 2019;Eisenberger et al, 2003;Kenrick et al, 2010;MacDonald & Leary, 2005;Van Lenthe et al, 2015). Furthermore, since consumer behavior may depend on regional characteristics, each ethnic group could display a different lifestyle (Hoon, 2016).…”