“…It was used in the sectors such as online shopping (Rafiq et al, 2012;Ingle and Connoly, 2006;Meng and Mummalaneni, 2010;Türk et al, 2012), and online banking (Marimon et al, 2012;Akinci et al, 2010). Besides this, there were many researches in the literature about measuring e-service quality in different industries such as internet banking service quality (Jun and Cai, 2001;Yang et al, 2004;Ho and Lin, 2010;Jayawardhena, 2004;Siu and Mou, 2005;Zhu et al, 2002;Wu et al, 2012;Kayabasi et al, 2013); mobile service quality (Ozer et al, 2013;Kuo et al, 2009;Lu et al, 2009); online shopping (Ilter, 2009;Celik and Basaran, 2008;Li et al, 2012;Seethamraju, 2006). Assessing of online service quality was analyzed in different sectors with different scales; however there were no industry-specific national measurements.…”