“…Much of the work in this literature has been done in the "naturalistic" settings of bars or taverns themselves (e.g., Bruun, 1959;Sommer, 1965;Kessler and Gomberg, 1974;Cutler and Storm, 1975;Harford, Feinhandler, andDorman, 1975, 1976;Bissonette, 1977;Plant et al, 1977;Babor et al, 1978b;Reid, 1978;Rosenbluth et al, 1978;Graves et al, 1979). However, a few important studies have been done by behavioral psychologists in laboratory-simulated bar or tavern settings (e.g., Caudill and Marlatt, 1975;Garlington and Dericco, 1976;Dericco and Garlington, 1977;Babor et al, 1978a). Some of these studies have pointed to a rather remarkable convergence between the findings from laboratory studies and the findings from the "natural" settings (e.g., Reid, 1978;Babor et al, 1978a;Graves et al, 1979).…”