The effect of multiple language product descriptions on product evaluations

Gopinath, Mahesh; Glassman, Myron

doi:10.1002/mar.20207

Cited by 17 publications

(10 citation statements)

References 61 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…In an extension of the debate on information overload, researchers found that the perception of variety is not just a function of the number of options or attributes but also depends on structural factors such as the (dis)organization of the assortment, the number and distribution of attribute levels, the correlation between attributes, and the similarity between options (Fasolo et al, 2006;Gopinath & Glassman, 2008;Hoch, Bradlow, & Wansink, 1999;Kahn & Lehmann, 1991;Kahn & Wansink, 2004;Lee & Lee, 2004;Lurie, 2002Lurie, , 2004van Herpen & Pieters, 2002). Other researchers found that beyond just influencing perception, these structural aspects also affect the ease with which relevant information can be retrieved, which in turn affects the quality of the decision (Lee & Lee, 2004) and the motivation to make a choice (Gourville & Soman, 2005;Russo, 1977).…”

Section: Assortment Structurementioning

confidence: 99%

What moderates the too‐much‐choice effect?

Scheibehenne¹,

Greifeneder

Todd

2009

Psychology and Marketing

144

View full text Add to dashboard Cite

Core theories in economics, psychology, and marketing suggest that decision makers benefit from having more choice. In contrast, according to the too-much-choice effect, having too many options to choose from may ultimately decrease the motivation to choose and the satisfaction with the chosen option. To reconcile these two positions, we tested whether there are specific conditions in which the too-much-choice effect is more or less likely to occur. In three studies with a total of 598 participants, we systematically investigated the moderating impact of choice set sizes, option attractiveness, and whether participants had to justify their choices. We also tested the moderating role of search behavior, domain-specific expertise, and participants' tendency to maximize, in a within-subject design. Overall, only choice justification proved to be an effective moderator, calling the extent of the too-much-choice effect into question. We provide a theoretical account for our findings and discuss possible pathways for future research.

show abstract

Section: Assortment Structurementioning

confidence: 99%

What moderates the too‐much‐choice effect?

Scheibehenne¹,

Greifeneder

Todd

2009

Psychology and Marketing

144

View full text Add to dashboard Cite

show abstract

“…Despite the appearance of some recent investigations of issues such as the effects of bilingual wording on packages (Gopinath & Glassman, 2008), attention to this important marketing variable continues to lag dramatically behind the level of inquiry devoted to other marketing communication mechanisms such as advertising.…”

Section: General Discussion and Implicationsmentioning

confidence: 99%

The relationship between packaging uniformity and variety seeking

Roehm

2010

Psychology and Marketing

View full text Add to dashboard Cite

This research explores the effect of product packaging uniformity on variety seeking. It is shown that the incidence of variety seeking is greater in product categories where packaging is similar among competitors, and thus the packaging display has relatively low arousal potential, as compared to categories where the packaging is less uniform across brands and therefore has higher arousal potential. Two experiments test and support these propositions.

show abstract

“…However, consumers generally have limited information about the country of origin of a brand. Gopinath and Glassman (2008) suggested that it would be worthwhile to examine whether consumers form perceptions of a product's country of origin on the basis of the languages found on the packaging. Language is commonly associated with a country of origin.…”

Section: Visual Cuesmentioning

confidence: 99%

Do Visual and Haptic Cues Affect Taste?

Chen

Hou³

et al. 2019

CMR

View full text Add to dashboard Cite

Previous studies have found that touch input influences customer attitudes and behavior; however, most research in this area has focused on diagnostic rather than nondiagnostic input. The concept is that the perceptual transfer of haptic cues is from the product container to evaluation of the product itself. Two studies were conducted. The study1 (75 participants) tested whether high-or low-autotelic NFT consumers tended to incorporate haptic cues into their product evaluations. The study2 (153 participants) examined whether haptic cues influenced taste effects through the moderating role of the visual cues. In addition, this study also examined the moderating role of visual cues with 2 languages (Japanese and Chinese) in product packaging. The analysis was conducted using ANOVA. The experimental findings suggest that haptic and visual cues affect quality evaluations, brand attitudes, and purchase intentions. In Contemporary Management Research 26 addition, visual cues and the autotelic need for touch moderate the relationship among haptic cues, quality evaluations, and brand attitudes. The results have implications for product and packaging designers, not only regarding material attributes but also on the visual presentation of products.

show abstract

The effect of multiple language product descriptions on product evaluations

Cited by 17 publications

References 61 publications

What moderates the too‐much‐choice effect?

What moderates the too‐much‐choice effect?

The relationship between packaging uniformity and variety seeking

Do Visual and Haptic Cues Affect Taste?

Contact Info

Product

Resources

About