Amphiphilic block and “block‐like” copolymers based on poly(isobornyl acrylate) and poly(acrylic acid) were used as stabilizers for hydrophilic (titanium dioxide) and hydrophobic (copper phthalocyanine) pigments. As reflected by the dispersion stabilities and electrokinetic sonic amplitude (ESA) measurements, the molecular architecture of the copolymer is of great importance for its interaction with the pigment surface. It was observed that irrespective of polymer composition, block‐like copolymers exhibit lower stabilization ability and quite different adsorption behavior in comparison to block copolymers with sharp block boundaries. Models for the adsorption behavior of both block and block‐like copolymers are proposed.