The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement

Park, Do-Hyung; Lee, Jumin; Han, Ingoo

doi:10.2753/jec1086-4415110405

Cited by 1,697 publications

(1,314 citation statements)

References 32 publications

Supporting

Mentioning

1,174

Contrasting

Unclassified

Order By: Relevance

“…The study revealed that consumers searching for information shared on online consumer review websites tended to believe negative comments about products and services more than positive comments. This agrees with a study conducted by Park et al [17]. It was found in their study that negative comments exchanged through WOM channel were more powerful to consumers' purchasing decision making than the effect of positive comments.…”

Section: Online Opinionssupporting

confidence: 81%

“…It also found that online consumer review websites that people preferred to access became the most popular of channels among other eWOM channels. Park, Lee, & Han [17] highlighted that online consumer review websites which were written and which presented both positive and negative comments about products and services by groups of consumers was one of the prime eWOM channels. Cheung, Luo, Sia, & Chen [18] conducted a survey with Chinese consumers.…”

Section: Online Opinionsmentioning

confidence: 99%

“…Online questionnaire was used for data collection in this study [17]. A seven-point-Likert scale [4] ranging from strongly disagree (1) to strongly agree (7) questionnaire was developed after reviewing related literatures to ensure the correctness of its content validity.…”

Section: Instrument and Analysismentioning

confidence: 99%

See 2 more Smart Citations

The Impact of Electronic Word-of-Mouth Factors on Consumers’ Buying Decision-Making Processes in the Low Cost Carriers: A Conceptual Framework

Lerrthaitrakul¹,

Panjakajornsak²

2014

IJTEF

View full text Add to dashboard Cite

Abstract-The purpose of this study is to develop a conceptual framework on the potential effects of electronic word-of-mouth (eWOM) communication on consumers' buying decision-making process in the low cost airline industry. A thorough review of literature reveals three main streams of factors affecting consumers' buying decisionmaking process involvement in eWOM in the low cost airline industry. These issues are the information provided by eWOM such as reviews, the creditability of channels used, volume of eWOM; types of eWOM such as multiple transmission channels, one to many channels, one to one channels and also, their potential effects on different decision-making processes. The samples are Thai consumers, which surfed on the internet and social media for information about the low cost carriers. Questionnaires will be distributed on-line to the samples from Thai popular website communities and Thailand's low cost carriers Facebook sites (Air Asia Thailand, Fly Orient Thai, and Nok airlines). Structural equation modeling using AMOS will be used to analyze the hypothesized relationships. The study expects to make key contributions for low cost airline companies in setting their marketing plans and developing online relationships with customers as well as contributions for e-marketing management research. I. INTRODUCTIONIt is widely recognized nowadays that air transportation has become a profound source of business facilitating the economic growth of many countries. This is because air aviation allows people from all over the world to comfortably connect with each other. The development of this transportation channel rallies around people not only seeking new and better markets but also gaining access to global suppliers. Businesses across countries can, therefore, be operated and connected with each other. According to IATA [1]. Aviation industries play a significant role in generating new marketing and business across the world. Producers can easily distribute their products into new markets. Boeing, which is an airplane building company, has predicted that more people will choose to travel by airplane during 2012 to 2031. Especially in South East Asia, the growth of new aviation routes will be increased on average by 7.6% every year. This business sector can generate 4,700,000,000 billion US$. The increase in this business sector is a consequence of the improvement of rules and regulations, the growing number of related infrastructure building to facilitate aviation business and the lenience of trade agreements [2].It has been found that in 2002, Low cost airlines which service Asia Pacific did not significantly influence the way the traditional market was operated. However, not so long after that, the low cost airline businesses in Asia Pacific grew rapidly and became the customers' choice. These low cost airlines include Tiger Airways, Virgin Blue, Cebu Pacific, Jetstar, Lion Air, and Air Asia. In Thailand, wellknown low cost airlines comprised Nok Air, One-two-go or Orient Thai and Thai Air Asia. Severa...

show abstract

Section: Online Opinionssupporting

confidence: 81%

Section: Online Opinionsmentioning

confidence: 99%

See 1 more Smart Citation

The Impact of Electronic Word-of-Mouth Factors on Consumers’ Buying Decision-Making Processes in the Low Cost Carriers: A Conceptual Framework

Lerrthaitrakul¹,

Panjakajornsak²

2014

IJTEF

View full text Add to dashboard Cite

show abstract

“…Willemsen, Neijens, Bronner, and de Ridder (2011) defined those ratings as numeric summary statistics (overall ratings) shown in the form of five-point star recommendations at the surface level of the review and reviewers' general assessments of the product. The extant literature has demonstrated an association between online review ratings and customer behaviours (Clemons et al, 2006;Park, Lee, & Han, 2007). The findings of previous studies can be presented in relation to two different arguments.…”

Section: Review Star Ratingsmentioning

confidence: 93%

What makes a useful online review? Implication for travel product websites

Liu¹,

2015

View full text Add to dashboard Cite

“…Due to many challenging research problems and a wide variety of practical applications, it has been a very active research area in recent years. In fact, it has spread from computer science to management science [e.g., 2,11,17,32,37,58,74]. This chapter first presented an abstract model of sentiment analysis, which formulates the problem and provides a common framework to unify different research directions.…”

Section: Discussionmentioning

confidence: 99%

The Customer is Always Right: Sentiment Analysis for Bank Service Quality

Brunova¹,

Bidulya²

2017

TSU Herald. Hum Res. Humanitates

View full text Add to dashboard Cite

Textual information in the world can be broadly categorized into two main types: facts and opinions. Facts are objective expressions about entities, events and their properties. Opinions are usually subjective expressions that describe people's sentiments, appraisals or feelings toward entities, events and their properties. The concept of opinion is very broad. In this chapter, we only focus on opinion expressions that convey people's positive or negative sentiments. Much of the existing research on textual information processing has been focused on mining and retrieval of factual information, e.g., information retrieval, Web search, text classification, text clustering and many other text mining and natural language processing tasks. Little work had been done on the processing of opinions until only recently. Yet, opinions are so important that whenever we need to make a decision we want to hear others' opinions. This is not only true for individuals but also true for organizations.One of the main reasons for the lack of study on opinions is the fact that there was little opinionated text available before the World Wide Web. Before the Web, when an individual needed to make a decision, he/she typically asked for opinions from friends and families. When an organization wanted to find the opinions or sentiments of the general public about its products and services, it conducted opinion polls, surveys, and focus groups. However, with the Web, especially with the explosive growth of the usergenerated content on the Web in the past few years, the world has been transformed.The Web has dramatically changed the way that people express their views and opinions. They can now post reviews of products at merchant sites and express their views on almost anything in Internet forums, discussion groups, and blogs, which are collectively called the user-generated content. This online wordof-mouth behavior represents new and measurable sources of information with many practical applications. Now if one wants to buy a product, he/she is no longer limited to asking his/her friends and families because there are many product reviews on the Web which give opinions of existing users of the product. For a company, it may no longer be necessary to conduct surveys, organize focus groups or employ external consultants in order to find consumer opinions about its products and those of its competitors because the user-generated content on the Web can already give them such information.However, finding opinion sources and monitoring them on the Web can still be a formidable task because there are a large number of diverse sources, and each source may also have a huge volume of opinionated text (text with opinions or sentiments). In many cases, opinions are hidden in long forum posts and blogs. It is difficult for a human reader to find relevant sources, extract related sentences with opinions, read them, summarize them, and organize them into usable forms. Thus, automated opinion discovery and summarization systems are needed. Sentiment an...

show abstract

The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement

Cited by 1,697 publications

References 32 publications

The Impact of Electronic Word-of-Mouth Factors on Consumers’ Buying Decision-Making Processes in the Low Cost Carriers: A Conceptual Framework

The Impact of Electronic Word-of-Mouth Factors on Consumers’ Buying Decision-Making Processes in the Low Cost Carriers: A Conceptual Framework

What makes a useful online review? Implication for travel product websites

The Customer is Always Right: Sentiment Analysis for Bank Service Quality

Contact Info

Product

Resources

About