2017
DOI: 10.1016/j.ijhm.2017.06.007
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The effect of online reviews on hotel booking intention: The role of reader-reviewer similarity

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Cited by 127 publications
(90 citation statements)
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References 78 publications
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“…This is consistent with research done by Ref. [41], who stated that online reviews provided a great deal of information to consumers. It was meaningful and useful for them in deciding while booking a hotel online.…”
Section: H5 Hypothesis Testingsupporting
confidence: 92%
“…This is consistent with research done by Ref. [41], who stated that online reviews provided a great deal of information to consumers. It was meaningful and useful for them in deciding while booking a hotel online.…”
Section: H5 Hypothesis Testingsupporting
confidence: 92%
“…However, the effect of negativity bias diminished when the majority of the reviews were negative. Nevertheless, other researchers have demonstrated the power of positive online reviews (e.g., Chan, Lam, Chow, Fong, & Law, 2017). For instance, Blal and Sturman (2014) found that positive reviews had a stronger effect on consumers' purchase intentions toward higher tier hotels, whereas review volume had a more positive effect on lower tier hotels.…”
Section: Review Valancementioning
confidence: 98%
“…Perceived health risk was measured by four items adopted from existing research ( Quintal et al, 2010 ; Wong and Yeh, 2009 ). To measure hotel booking intention, four items were developed based on existing items ( Chan et al, 2017 ; Wang et al, 2015 ). All items of each construct were reliable (expected interaction: α = 0.96, perceived health risk: α = 0.93, hotel booking intention: α = 0.95).…”
Section: Studymentioning
confidence: 99%