Over the last few decades, shortage of blood in blood banks across the U.S. has become a nationally relevant issue. University students are a great pool of young, healthy adults, who can contribute to solve this problem. To motivate university students to donate blood, a new approach is required. This article analyses the idea of setting up a university app which connects donors to blood banks, which can effectively notify the enrolled students when blood (and what type) is needed. The use of an app makes the communication process direct and concise, giving an impression of efficiency (Gasimova&Huseynova, 2016). However, data privacy needs to be ensured, therefore, drawing inspiration from the impactful use of public messaging as explored by Essien et al. (2023), this proposal emphasizes clear and transparent communication through individually targeted app notifications to engage students and foster trust. Rewards for blood donations are offered in-app in form of campus currency, funded by sponsorships, effectively gamifying this system. This social contribution by the university also has the potential to boost its reputation (Tjatoerwidyaet al., 2024). As a result, this idea could be then applied across the country highlighting the crucial role of communication in promoting strong, sustainable networks and relationships (Olkkonenet al., 2001).