The Effect Of Perceived Ease of Use, Investment Knowledge, And Perceived Risk On Intentions to Purchase of Share in Generation Y

Abstract

Generation Y investor growth is an attractive phenomenon for research. This study aims to examine the effect of perceived ease of use, investment knowledge, and perceived risk on the intention to buy shares in generation Y in Yogyakarta. The research data collection used convenience sampling technique through online questionnaires. Hypothesis test using multiple linear regression. The results of this study indicate that the research model fulfills the goodness of fit requirements. Remote sensing technology and transaction regulations that are simple and easy to understand as well as adequate investment knowledge affect the intention to buy shares in Generation Y. Complete and accurate information and relatively small investment capital results in not significant potential losses faced by Generation Y.

The Effect of Brand Value Co-Creation, Brand Trust, and Perceived Ease of Use on Investment Interest Through Electronic Word of Mouth

“…This means that perceived ease of use is a variable that plays an important role in determining a person's interest in use. This study agrees with the research of Setyanta & Kadi, (2020); Permatasari & Prajanti, (2018);Yulianto & Tanamal, (2019) ;Chinomona, (2013);Baber, (2021);and Islam & Khan, (2021) which states that perceived ease of use has a significant effect on investment interest, but refutes the findings of Purwitasari (2022) and Octavika, (2020) which mention perceived ease of use on investment interest. The role of e-WOM in mediating perceived ease of use on investment intention is not explained by previous research because previous research only connects the role of e-WOM in mediating brand trust with investment interest (Murtiningsih et al, 2019) and value co-creation with investment interest ( To & Ho, 2014).…”