The Effect of Perceived Product Quality and Brand Image on Purchase Decision with Trust As Mediation

Maharani, Nanda Dwi; Puspaningrum, Astrid; Isharina, Ikhtiara Kaideni

doi:10.47153/jbmr44.6672023

Cited by 3 publications

(3 citation statements)

References 37 publications

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“…This means that 36.2% of purchasing decisions (Y) are influenced by brand image (X2) while the rest is influenced by other variables not examined such as cultural, social, psychological, place factors etc. So this study supports the theory which states that brand image is one of the factors that influence purchasing decisions so that brand image has an effect on purchasing decisions (Maharani et al, 2023;Nugroho & Sarah, 2021;Sulihandini et al, 2022). Consumer confidence regarding positive brand value, and willingness to look for brands.…”

Section: The Effect Of Brand Image On Purchasing Decisionssupporting

confidence: 82%

Factors Affecting Muslim Consumers’ Purchasing Decisions on Cosmetics Product

Saripah,

Rahmat,

Zahra

2023

eCo-Buss

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The cosmetics market in Indonesia is vast and will continue to grow every year. The large selection of local and foreign cosmetic brands in Indonesia causes customers to increasingly consider buying decisions. The purpose of this study was to determine the effect of sales promotion, brand image, and halal labeling on cosmetic purchasing decisions for Muslim consumers partially or simultaneously. The population in this study is unknown, the sample in this study used purposive sampling, namely cosmetic users as many as 100 respondents. The data collection technique is a questionnaire with a Likert scale. The data analysis technique is the correlation coefficient, regression coefficient and determination. The results of the study were obtained: 1) There is an effect of sales promotion on purchasing decisions by 28.6%. 2). there is an influence of brand image on purchasing decisions by 36.2% 3) there is an influence of the halal label on purchasing decisions by 37.1%. and 4) There is an influence between sales promotion, brand image and halal labeling on purchasing decisions by 45%. So it can be concluded that sales promotion, brand image, and halal labeling have a positive and significant effect on cosmetic purchasing decisions for Muslim consumers both partially and independently.

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Section: The Effect Of Brand Image On Purchasing Decisionssupporting

confidence: 82%

Factors Affecting Muslim Consumers’ Purchasing Decisions on Cosmetics Product

Saripah,

Rahmat,

Zahra

2023

eCo-Buss

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“…Trust, due to its mediating function in the relationship between the organization and the customer, is one of the decisive factors in the purchase of products (Maharani & Puspaningrum, 2023). Consumers' trust in food safety and the food business is crucial in food markets (Benson et al, 2020), and can be determined by a number of factors (Ngo et al, 2023).…”

Section: Introductionmentioning

confidence: 99%

The Determinants of Trust in Food Safety from the Perspective of Generation Z Students

Czernyszewicz,

Wiśniewska

2023

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Theoretical background: Trust plays an important role in market relations and is a valuable bridge between the consumer and the producer. Given the importance of food, trust in its safety certainly plays a key role. There are many determinants affecting food safety trust. Due to its growing role in society, Generation Z (Gen Z) and its views on the subject should be taken into account. All the more so because this generation is skeptical, cautious, and sensitive in economic, environmental, cognitive, and social terms.Pobrane z czasopisma Annales H -Oeconomia http://oeconomia.annales.umcs.pl Data

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“…In addition, product quality also plays a crucial role in purchasing decisions (Maharani et al, 2023). Product quality represents the characteristics and overall attributes of a product or service that influence its ability to meet specific needs (Pramesty et al, 2023;Priadi et al, 2023).…”

Section: Introductionmentioning

confidence: 99%

Predictors of Purchase Decision on Halal Lipstick Product in Bandung

Damaianti,

Shafi,

Afiany

et al. 2023

trikonomika

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The halal cosmetics industry presents potential trends and contributes significantly to the economy. Wardah, an Indonesian halal cosmetic brand, was the first to obtain halal certification. While lipstick remains a popular product, the sales index of Wardah lipstick has experienced a decline. This study focuses on how brand image, product quality, and word-of-mouth (WOM) influence purchase decisions. The method employed is descriptive verification, utilizing multiple linear regression analysis processed with SPSS 26. The unit of analysis is individuals, specifically working women, with several hundred respondents. The results indicate that both brand image and product quality have a significant impact on purchase decisions, while WOM does not significantly influence these decisions. Increased purchase decisions are essential for a business to grow and maintain sustainability.

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The Effect of Perceived Product Quality and Brand Image on Purchase Decision with Trust As Mediation

Cited by 3 publications

References 37 publications

Factors Affecting Muslim Consumers’ Purchasing Decisions on Cosmetics Product

Factors Affecting Muslim Consumers’ Purchasing Decisions on Cosmetics Product

The Determinants of Trust in Food Safety from the Perspective of Generation Z Students

Predictors of Purchase Decision on Halal Lipstick Product in Bandung

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