2023
DOI: 10.47778/ejsse.1346249
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The Effect of Perceived Service Quality on Customer Loyalty in Sports-Fitness Facilities

Oktay YİĞİT,
Alptuğ SOYER

Abstract: This research aimed to investigate the effect of service quality on customer loyalty in sports-fitness facilities. The sample of the research consisted of 311 individuals, 165 males and 146 females, who were members of 6 sports – fitness centers in Istanbul and Niğde. In the research, a questionnaire containing 3 parts was used as a data collection tool. In the first part, the items defining the research group were included. In the second part, "Scale of Perceived Service Quality of Sports-Fitness Centers" dev… Show more

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