The Effect of Personalized Product Recommendation Service of Online Fashion Shopping Mall on Service Use Behaviors through Cognitive Attitude and Emotional Attachment

Choi, Mi Young

doi:10.5805/sfti.2021.23.5.586

FTRJ

2021

DOI: 10.5805/sfti.2021.23.5.586

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The Effect of Personalized Product Recommendation Service of Online Fashion Shopping Mall on Service Use Behaviors through Cognitive Attitude and Emotional Attachment

Mi Young Choi¹

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The Effect of Personalized Product Recommendation Service of Online Fashion Shopping Mall on Service Use Behaviors through Cognitive Attitude and Emotional Attachment

Cited by 3 publications

References 35 publications

Factors driving Fashion Chatbot Reliability : Focusing on the Mediating Effect of Perceived Intelligence and Positive Cognition

Factors driving Fashion Chatbot Reliability : Focusing on the Mediating Effect of Perceived Intelligence and Positive Cognition

패션 버티컬 플랫폼 개인화 추천시스템의 사용자 경험에 관한 연구

신체정보 기반 사이즈 추천서비스에 대한 소비자 평가가 소비자 반응에 미치는 영향과 정보탐색정도의 조절효과

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