Changes in plant architecture, such as apical pruning and harvesting at the right time, are management practices to obtain not only greater fruit production, but mainly quality and pungent fruits, preferred by the consumer market. We evaluated the effect of management of pruning and harvest seasons on growth, production and pungency of fruits conducted in the field. Nine seasons of harvest were studied {90, 101, 116, 131, 146, 161, 176, 191, 206 and 221 days after transplanting (DAT)} and two management systems (pruning and no pruning). The treatments were arranged in a factorial design (9x2) with split plot in a randomized block design with three replications. The agronomic traits analyzed were: height, chlorophyll, leaf area, soluble solids, number of fruits and pepper yield. The content of capsaicin and dihydrocapsaicin was determined using fruits harvested in two seasons (146 and 161 DAT) and in management systems (pruning and no pruning), in a factorial scheme (2x2), in a randomized complete block design with five replications. Growth and production traits did not differ significantly for pruning and no pruning managements, with an average of 71.8 fruits/plant and productivity of 429.7 g/plant. The agronomic traits were adjusted to the quadratic model. The maximum yield (529.09 g/plant) and the maximum number of fruits per plant (95.34) were estimated at 164.83 and 163.21 DAT, respectively. The use of pruning resulted in fruits with a higher content of capsaicin (363.89 mg/kg) and dihydrocapsaicin (198.27 mg/kg) at 161 DAT. Pruning management results in more pungent and better quality fruits for industry, and the maximum production of BRS Mari pepper was estimated at 164.83 DAT, important information for pepper producers, in order to schedule the harvests.