2024
DOI: 10.37641/jimkes.v12i3.2524
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The Effect of Product Quality, Electronic Word of Mouth and Lifestyle on Purchasing Decisions in Generation Z

Muhammad Rizki,
Awan Santosa

Abstract: Product quality is a characteristic of a product or service that depends on its ability to satisfy customer needs, whether stated directly or implied. Product quality influences purchasing decisions. Encouragement of product quality has become a need that must be met by companies, if consumers do not want it, they must switch to other competing products which are considered to have better product quality, the higher the product quality they have. This research aims to analyze the influence of product quality, … Show more

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