2022
DOI: 10.35678/2539-5645.3(34).2022.132-139
|View full text |Cite
|
Sign up to set email alerts
|

The Effect of Promotion Mix on Customers' Interest (The Case of House Ownership Credit in Islamic Banking Muamalat, Indonesia)

Nuning Nurna Dewi,
Achmad Fathoni Rodly,
Afaful Ummah
et al.

Abstract: This study aims to determine the effect of promotion mix on customers’ interest in applying house ownership credit Islamic banking Muamalat. The research method used is quantitative with multiple linear regression method through the application of the Statistical Package for Social Science (SPSS). The population in this study is IB Muamalat KPR customers. The research sample was 50 respondents using saturated sampling technique. The results showed that advertising and personal selling had a positive and signif… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

0
0
0

Publication Types

Select...

Relationship

0
0

Authors

Journals

citations
Cited by 0 publications
references
References 16 publications
0
0
0
Order By: Relevance

No citations

Set email alert for when this publication receives citations?