The Effect of Promotional Bundles on Purchase Intent for High, Medium, and Low Vested Sports Tourists Segments within the Context of the NBA’s Charlotte Hornets

Bennett, Delancy Hs

doi:10.4172/2167-0269.1000275

J Tourism Hospit

2017

DOI: 10.4172/2167-0269.1000275

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The Effect of Promotional Bundles on Purchase Intent for High, Medium, and Low Vested Sports Tourists Segments within the Context of the NBA’s Charlotte Hornets

Delancy Hs Bennett¹

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The Effect of Promotional Bundles on Purchase Intent for High, Medium, and Low Vested Sports Tourists Segments within the Context of the NBA’s Charlotte Hornets

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References 18 publications

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