“…At the beginning of the survey, respondents were asked to indicate their perceptions regarding Vodafone. Existing scales were adapted for this study, including measures of values-driven and stakeholder-driven attributions (Ellen et al, 2006), affective and cognitive loyalty (Harris and Goode, 2004), CSR image (Dean, 2003), firm image (Pope, Voges and Brown, 2004), as well as perceived value of CSR (Walker and Kent, 2009 To ensure reliability and validity of multi-item constructs, one-factor congeneric measurement models were tested using AMOS 19 prior to the evaluation of a comprehensive measurement model (χ² (1) = 279.011, df=120, p = .002, GFI=.92; AGFI=.88, CFI = .98, NFI = .96, RMSEA = .06). All variables show Cronbach's alphas of at least 0.93 as well as high composite reliability scores (Fornell and Larcker, 1981), demonstrating reliability.…”