The Effect of Proximity on Enterprise Innovation Performance in the Innovation Ecosystem

Zhao, Yan; Xiao, Yan; Lyu, Jianlin

doi:10.1109/access.2023.3250344

Cited by 4 publications

(1 citation statement)

References 68 publications

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“…Research has underscored the relationship between innovation and value cocreation (Prahalad and Ramaswamy, 2004;Payne et al, 2004;Domi et al, 2020), with service innovation facilitating the integration of new and improved service models (Domi et al, 2020), thereby enhancing consumer experiences and creating unique value propositions (Edvardsson and Tronvoll, 2013). This leads to value cocreation, fostering competitive advantages (Zhao et al, 2023).…”

Section: Introductionmentioning

confidence: 99%

The role of organizational resilience in SME service innovation and value cocreation

Lopez,

Flecha-Ortiz,

Santos-Corrada

et al. 2024

JSM

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Purpose The COVID-19 pandemic has significantly affected service small- and medium-sized enterprises (SMEs), increasing the importance of understanding how these businesses can become more resilient and how service innovation can be an effective strategy to increase their adaptive capacity and survival. This study aims to examine the role of dynamic capabilities in service innovation as a factor explaining the resilience of SMEs in Puerto Rico and the Dominican Republic during the COVID-19 crisis and its impact on service innovation. Additionally, the authors assess whether service innovation has a significant impact on value cocreation in these businesses. Design/methodology/approach This study used a quantitative method by surveying 118 SME owners in Puerto Rico and the Dominican Republic. The data were analyzed using partial least-squares structural equation modeling. Findings The results reflect important theoretical contributions by analyzing resilience from an innovation perspective instead of a retrospective approach, which is an area that has not been analyzed in the literature. Additionally, theoretical contributions to marketing services in SMEs are discussed, which is an underresearched topic. The results advance by discussing the role of service innovation through the reconfiguration of resources and how this can be an effective strategy to increase value cocreation with customers during crises. Originality/value This study is original in that it analyzes resilience from the perspective of innovation, and not from a retrospective approach. It offers a vision in response to the need for studies that provide a clearer conceptualization of resilience in small businesses. This highlights the importance of considering regional differences and service innovation as effective strategies to enhance resilience and value cocreation with customers.

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