“…For example, studies have been carried out in a diverse of economy sectors such as manufacturing (Ul Hassan, Mukhtar, Qureshi, & Sharif, 2012;Rahman & Bullock, 2005), multiple service sectors (Talib, Rahman, & Qureshi, 2013;Lam et al, 2011), telecommunication sector (Iqbal, Nadeem Talib, & Khan, 2012), health care industry (Dilber, Bayyurt, Zaim, & Tarim, 2005;Awuor & Kinuthia, 2013), banking sector (Al-swidi & Mahmoud, 2012;Jaafreh & Al-abedallat, 2012), public sector (Al Dhaafri, Yusoff, & Al Swidi, 2014) and education (Sayeda, Rajendran, & Lokachari, 2010). The increase in attention and interest in TQM strategy is not surprising as it is considered to be a source of competitive advantage for the organizations (Irfan & Kee, 2013).…”