2022
DOI: 10.54373/ifijeb.v2i1.28
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The Effect of Satisfaction and Motivation on Purchase Interest (Case Study: Madrasah Ibtidaiyah Tahfidz Al-Qur'an Al Furqon Ponorogo)

Abstract: Satisfaction and motivation are thought to have an influence on consumer purchase interest, this is based on the concept that in order to attract customers, the approach to customers must be carried out properly in order to create a comfortable atmosphere for customers to shop. This study aims to determine the effect of satisfaction and motivation on the buying interest of students' guardians to send their children to Islamic Education Institutions at Madrasah Ibtidaiyah Tahfidz Al-Qur'an Al-Furqon Ponorogo. T… Show more

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