The Effect of Servicescape and Lifestyle on Repurchase Intention With Mediation of Persuasion on Soeta Dining Hall Cafe Binjai

Abstract

This study aimed to determine and analyze the effect of servicescape, and lifestyle on repurchase intention with persuasion as moderation. The type of data used is primary data. The population in this research is infinite, with an accidental sampling technique of as many as 135 samples. The data analysis method used is moderating. Data analysis was performed through SPSS. The results of this study state that servicescape has a significant effect on repurchase intention, lifestyle has a significant effect on repurchase intention, persuasion has a significant effect on repurchase intention, and persuasion is significant as a moderator of the servicescape relationship on repurchase intention, while persuasion significant as a moderator of the relationship between lifestyle and repurchase intention.