Stabilisation of metal species using hydroxyl‐rich dealuminated zeolites is a promising method for catalysis. However, insights into the interactions between the hydroxyl groups in zeolite and noble metals and their effects on catalysis are not yet fully understood. Herein, comparative studies were conducted using Pt catalysts supported on hydroxyl‐rich dealuminated Beta (deAl‐Beta) and the pristine proton‐form Beta (H‐Beta) for catalytic oxidation of toluene. The findings suggest that during impregnation the Pt precursor (i.e., Pt(NH3)4(NO3)2) interacted with different sites on deAl‐Beta and H‐Beta, leading to the formation of supported Pt nanoparticles with different physicochemical properties. The resulting Pt/deAl‐Beta exhibited improved activity and anti‐coking ability than Pt/H‐Beta in catalytic toluene oxidation. According to toluene‐TPD, 1H NMR relaxation and in situ DRIFTS characterisation, the enhanced performance of Pt/deAl‐Beta could be ascribed to (i) the active Pt‐O sites stabilised by hydroxyl groups, which interact with toluene easily for conversion, and (ii) the acid‐free feature of the deAl‐Beta support, which avoids the formation of coke precursors (such as benzoate species) on the catalyst surface. Findings of the work can serve as the design guidelines for making effective supported metal catalysts using zeolitic carriers.