Quality of rural life during the Covid-19 pandemic. Case study: Sedayulawas Village, Lamongan Regency, Java, Indonesia Quality of life measures how happy someone is with their life based on what they think a good life is. Quality of life is dependent on where one stays, which can be at the micro-level (village, small town, city quarter), the meso-level (big city, urban agglomeration, district, region), or the macro-level (state, continent). The study aims to quantify the quality of life in the Sedayulawas village, Brondong District, Lamongan Regency of Indonesia, covering 479 members of the village community.To calculate the quality of rural life in Sedayulawas Village, the study employed a modelling framework with partial least squares structural equation modelling to model the relationship between quality of life and income after the results of the quality of life were obtained. The studyʼs findings, specifically in the health and safety domain, demonstrate that income has no discernible impact on quality of life indicators. The need to provide political authorities with valid data for public policy planning in rural areas of the island of Java requires repeating the research focused on the young residents of Sedayulawas Village. Instead of depending on capital assistance, policymakers should educate farmers more about the current market structure, enabling them to create social resources and develop markets independently.