“…One reason might be that individuals, when reflecting, find it more demanding to prompt negative self-inferences than negative other-inferences since they invariably possess more positive knowledge about themselves than about others (Kihlström, Beer, & Klein, 2003;Prentice, 1990). Moreover, these positive recollections decay at a slower rate than their less favourable counterparts (Skowronski, Gibbons, Vogl, & Walker, 2004;Walker et al, 2003). As such, positive information is elevated (or reconstructed as positive) in one's hierarchy of memory, and self-threatening feedback is derogated (Baumeister, Campbell, Krueger, & Vohs, 2003;Sedikides, Gaertner, & Toguchi, 2003), leaving heuristically driven information to result in biased judgments (Kahneman, Slovic, & Tversky, 1982).…”