The effect of social media marketing and religiosity on perceived value and student’s decision in choosing non-religious program at Islamic higher education

Auliarahman, Lutfi; Sumadi, Sumadi

doi:10.20885/ajim.vol2.iss2.art2

Cited by 5 publications

(4 citation statements)

References 22 publications

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“…Jika dilihat dari hasil Tstatistics dan P value nya, dari total 9 hipotesis yang diuji, 4 diantaranya tidak menunjukkan hubungan yang signifikan dan tidak menunjukkan hasil yang sejalan dengan penelitian terdahulu. 19,20 Studi lainnya oleh Kaur et al (2021) menunjukkan adanya pengaruh yang positif dan signifikan dari epistemic value terhadap purchase intention, maka dapat disimpulkan bahwa dengan pemasaran produk di media sosial dapat meningkatkan rasa ingin tahu konsumen, sehingga dapat meningkatkan niat beli terhadap produk atau jasa yang ditawarkan. 25 Hal ini dapat dimanfaatkan bagi tim manajerial untuk menyusun strategi pemasaran lewat media sosial dalam mencapai target konsumen yang sesuai.…”

Section: Tabel 4 Collinearity Statistics (Inner Vif)unclassified

Pengaruh Price Dan Social Media Marketing Activities (SMMA) Terhadap Healthcare Apps Purchase Intention Dimediasi Oleh Consumption Values

Alverina,

Achmadi

2023

Jurnal Manajemen Kesehatan Indonesia

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The increasing use of social media in Indonesia opens up opportunities for entrepreneurs especially in the health sector on COVID-19 pandemic era. During the COVID-19 pandemic, the need for online health services has soared. According to data from the Global Web Index (GWI) social media users in Indonesia in 2022 increased by 12.6% in the past year. The number of rivalries between health facilities is getting tougher, so a specific strategy is needed in marketing techniques in the field of health services in Indonesia. Market price competition is also one of the problems in the business sector. In this study, 163 samples collected had purchased health care products on the MySiloam application belonging to Siloam Hospital Group. The sample was obtained by purposive sampling method and then the data was processed using the PLS-SEM analysis method with the SmartPLS ver 3.2.9 application. The results obtained from data processing, there are several hypotheses that do not show a relationship between research variables, but social media marketing activities (SMMA) have the strongest influence on epistemic value which then increases healthcare apps purchase intention. Suggestions for further research should be done with a wider number of samples and tighten the criteria for respondents so that the data obtained is more significant and accurate.

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Section: Tabel 4 Collinearity Statistics (Inner Vif)unclassified

Pengaruh Price Dan Social Media Marketing Activities (SMMA) Terhadap Healthcare Apps Purchase Intention Dimediasi Oleh Consumption Values

Alverina,

Achmadi

2023

Jurnal Manajemen Kesehatan Indonesia

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“…Religious identity and religiosity have been shown to stimulate consumers' product choice (Rahman et al, 2015). Religiosity has a positive and significant impact on perceived value (Auliarahman & Sumadi, 2020). Karsi (2013) showed that religiosity plays a significant role in the decision of charitable giving.…”

Section: Impact Of Religiosity On Perceived Compliance Of Islamic Mar...mentioning

confidence: 99%

An Empirical Analysis on Perceived Compliance of Islamic Marketing Principles in Bangladesh

Hasan

2022

International Journal of Asian Business and Information Management

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The study aims to investigate the level of perceived compliance to Islamic marketing principles in Bangladesh. The study has analyzed the impact of attitude toward Islamic marketing, ethnocentrism and religiosity on the perceived compliance of Islamic marketing. The study is empirical and based on the primary data. Data collection has been carried out through the distribution of structured questionnaires and online survey. The results show that businesses in Bangladesh do not satisfactorily comply with sharia principles to conduct marketing activities. Moreover, the study shows that religiosity has significant negative impact on perceived compliance of Islamic marketing practice but ethnocentrism has significant positive impact. Attitude toward Islamic marketing has negative insignificant effect on perceived compliance of Islamic marketing.

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“…The development of technology and digital intelligence that is becoming increasingly advanced can bring new opportunities for marketers to market products to increase consumers' purchase intentions (Auliarahman & Sumadi, 2020). However, it is undeniable that conditions during the COVID-19 pandemic significantly affected consumer behavior related to purchasing intentions for a product or service.…”

Section: Introductionmentioning

confidence: 99%

“…The use of social media platforms with live streaming features for shopping media is one of the trends in online shopping behavior during the COVID-19 pandemic. Video technology is believed to be able to match consumers' expectations to shop online while still being able to observe the diversity of items or services supplied by digital video, indicating that the public has a greater intent to purchase digitally promoted things online (Auliarahman & Sumadi, 2020; Y. I. Putri, Pradana, Utami, Nugraha, & Karnovi, 2021;Simbolon, Nurcholifa, & Safarina, 2022).…”

Section: Introductionmentioning

confidence: 99%

Online Buying Intentions of Shopee Consumers: The Influence of Celebrity Endorsement, Social Media Marketing, and Brand Image

Firmanza

Artanti²

2022

pemasaran

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The development of increasingly modern technology has impacted human civilization and changed consumer behavior related to online shopping intentions. Online shopping applications change consumer behavior from consensually purchasing products to digitally downloading them. Technology in the economic field is designed to make it easier for potential consumers to shop online, which is considered more effective and efficient during the COVID-19 pandemic. This study aimed to analyze celebrity endorsements, social media marketing, and the brand image of online shopping intentions of Shopee consumers. This study focuses on potential Shopee users aged 18–65 using non-probability sampling. Data were collected using online questionnaires and analyzed using the multiple linear regression method. The study's results showed that celebrity endorsement and social media marketing had an insignificant influence on the online buying intentions of Shopee consumers (p = 0.018 and p = 0.000). Meanwhile, the brand image does not significantly influence the online buying intentions of Shopee consumers (p = 0.085). Companies must develop promotional strategies with up-to-date product and service performance upgrades to increase online purchase intentions.

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The effect of social media marketing and religiosity on perceived value and student’s decision in choosing non-religious program at Islamic higher education

Cited by 5 publications

References 22 publications

Pengaruh Price Dan Social Media Marketing Activities (SMMA) Terhadap Healthcare Apps Purchase Intention Dimediasi Oleh Consumption Values

Pengaruh Price Dan Social Media Marketing Activities (SMMA) Terhadap Healthcare Apps Purchase Intention Dimediasi Oleh Consumption Values

An Empirical Analysis on Perceived Compliance of Islamic Marketing Principles in Bangladesh

Online Buying Intentions of Shopee Consumers: The Influence of Celebrity Endorsement, Social Media Marketing, and Brand Image

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