The Effect of Socially Mediated Public Relations Crises on Planned Behavior: How TPB Can Help Both Corporations and Nonprofits

Kinsky, Emily S.; Drumheller, Kristina; Gerlich, R. Nicholas; Brock-Baskin, Meagan E.; Sollosy, Marc

doi:10.1080/1062726x.2014.976826

Cited by 9 publications

(3 citation statements)

References 34 publications

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“…In order to test the hypotheses, we derived five indicator items for each of the three independent variables and three for the dependent variable in the TPB model. Examples from recent studies based on the TPB (Kinsky et al , 2015; Warmerdam et al , 2015) and recent surveys of professionals’ M&E behavior suggested the format and wording for the items (see Table AI for a complete list of items). All items are at the individual level and used a seven-point Likert scale (1 (strongly disagree) to 7 (strongly agree)).…”

Section: Methodsmentioning

confidence: 99%

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Applying Ajzen’s theory of planned behavior to predict practitioners’ intentions to measure and evaluate communication outcomes

Buhmann

Brønn

2018

CCIJ

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Purpose The purpose of this paper is to understand factors that may stimulate or inhibit communication practitioners when it comes to measurement and evaluation (M&E) of communication initiatives at the outcome level (i.e. impact on stakeholder’s attitudes and behavior or business results). Design/methodology/approach Based on Ajzen’s (1985) theory of planned behavior (TPB), the authors develop and test a new model to analyze antecedents to M&E behavior (attitude, perceived norms, and behavioral control) and assess how they impact practitioners’ intentions to perform outcome M&E. The model is tested in a standardized online survey (n=371). Findings Findings show that the TPB model explains a large amount of the variance in practitioners’ intentions to engage in M&E at the outcome level. The model demonstrates that attitude toward outcome M&E and perceived behavioral control, particularly lack of skills, are the two strongest drivers influencing practitioners’ intentions to measure and evaluate outcomes of their communication initiatives. Perceived norms to perform outcome M&E has only a very weak effect on intentions. Research limitations/implications The findings highlight the potential of education when it comes to developing M&E capabilities in the practice. They also suggest that the role of normative pressure to perform outcome M&E needs to be better understood in terms of the dynamics of standardization specifically regarding design, implementation, and monitoring of M&E standards. Originality/value The study is the first to go beyond the common descriptive focus in studying M&E practices and is the first application of the TPB to understand the factors that drive communication practitioners’ intentions to perform M&E.

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Section: Methodsmentioning

confidence: 99%

“…However, they have so far not directly applied the model in their research. One recent exception is Kinsky et al ’s (2015) work who employed the TPB to study how a crisis might impact consumers’ and donors’ planned behavior toward a non-profit organization.…”

Section: Tpb and Hypothesesmentioning

confidence: 99%

Applying Ajzen’s theory of planned behavior to predict practitioners’ intentions to measure and evaluate communication outcomes

Buhmann

Brønn

2018

CCIJ

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“…MTurk is an online system where "workers" are paid for performing tasks. MTurk offers researchers the ability to widen their subject pools (Bates & Lanza, 2013;Buhrmester et al, 2011;Goodman et al, 2013;Mason & Suri, 2012;Steelman et al, 2014), and several public relations-focused studies have used MTurk for this purpose (see Kinsky et al, 2015;Li, 2016;McKeever et al, 2016;Men & Tsai, 2015;. The researchers paid workers $0.50 to complete a 15-minute survey instrument.…”

Section: Sample and Proceduresmentioning

confidence: 99%

Credibility or Credulity? Examining Political Organization-Public Relationships in an Election of Interloping Candidates

Sweetser

Browning

2017

Journal of Public Relations Research

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This national online survey (N = 493) examined the political organization-public relationship (POPR) that voters perceived with their own political party and their opposing political party, as well as voters' assessment of the credibility of candidates running for president during the primary season of the 2016 election. Results indicated that while credibility assessment of one's own party's candidate was much as expected, POPR with the Democratic Party was generally stronger than that with Republican Party across the board. Data showed no support that a poor POPR with one's own party would drive voters to support interloper candidates. Researchers conclude by reflecting on the importance of POPR with the opposing party and what weak relationships may mean for parties in the long term.

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Ajzen (1985): A theory of planned behavior

Rossmann

2024

Schlüsselwerke Für Die Strategische Kommunikationsforschung

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The Effect of Socially Mediated Public Relations Crises on Planned Behavior: How TPB Can Help Both Corporations and Nonprofits

Cited by 9 publications

References 34 publications

Applying Ajzen’s theory of planned behavior to predict practitioners’ intentions to measure and evaluate communication outcomes

Applying Ajzen’s theory of planned behavior to predict practitioners’ intentions to measure and evaluate communication outcomes

Credibility or Credulity? Examining Political Organization-Public Relationships in an Election of Interloping Candidates

Ajzen (1985): A theory of planned behavior

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