Analyses of public opinion data covering every administration from Harry Truman's to Barak Obama's confirm that the public's judgment of the president's character, commitments, and performance have shaped affect toward the president's party and its other leaders, beliefs about where it stands on issues, assessments of its competence in managing domestic and foreign affairs, its drawing power on election day, and its appeal as an object of personal identification in both the short and long runs. The question of whether Donald Trump's bizarrely unorthodox presidency would have the same kind of impact is no longer in doubt: Trump is having a stronger impact on attitudes toward the parties-and that partisan priors are having a stronger impact on opinions of him-than of any of his postwar predecessors. This paper reviews a selection of the evidence for this conclusion and considers why it pertains. It documents how the public has reacted to Trump's performance as president and examines how attitudes toward the president and the parties have shaped and been shaped by reactions to signal events of Trump's presidency: his impeachment and acquittal, the coronavirus crisis, and the protests following the police killing of George Floyd. It also considers Trump's past and prospective influence on the electoral fates of down-ballot Republican candidates and his longer-term impact on the strength and composition of the Republican and Democratic coalitions.