The effect of stereotypical music on the customer selection of wine in an online environment

Damen, Marlou; Hest, Iris van; Wernaart, Bart

doi:10.51300/jidm-2021-35

Cited by 8 publications

(3 citation statements)

References 52 publications

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“…For example, North et al ’s (1997, 1999) classic study of the impact of French vs German music on wine sales in a British supermarket (first published in top science journal Nature ), was based on just 82 transactions/customers (44 of whom agreed to be interviewed about why they had chosen the wine that they had after leaving the tills; see also Hultén, 2012, for another very small sample store study). Nevertheless, the latest research has demonstrated similar cross-modal effects of French vs German background music on online wine sales (Damen et al , 2021; though see also Heryet, et al ., submitted).…”

Section: Questioning the “Meaning” Of Marketing Studies Involving Atm...mentioning

confidence: 94%

Experimental atmospherics: a multi-sensory perspective

Spence

2022

QMR

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Purpose Atmospherics is undoubtedly a multi-sensory concept, despite mostly being studied on a sense-by-sense basis by architects, sensory marketers and urban designers alike. That is, our experience is nearly always the result of cross-modal/multi-sensory interactions between what we see, hear, smell and feel in a given space. As such, it is critical that researchers study the senses in concert. That said, the few empirical studies that have attempted to assess the impact of deliberately combining the senses in a retail/health-care environment have typically failed to deliver the multi-sensory boost to experience (or sales) that the multi-sensory science predicts ought to be observed. Invoking notions of processing fluency, sensory overload and sensory (in-) congruency in the field of multi-sensory atmospherics may help to explain what happened (or went wrong) in such cases. Design/methodology/approach Critical review of literature on atmospherics and sensory marketing, highlighting various difficulties of interpretation and challenges to accepted conclusions. Findings Atmospherics is a fundamentally multi-sensory concept, and cross-modal interactions are the rule, not the exception. As such, researchers need to study atmospherics in a multi-sensory context. Originality/value This critical commentary highlights the need for researchers to consider atmospherics from a multi-sensory, rather than sense-by-sense perspective.

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Section: Questioning the “Meaning” Of Marketing Studies Involving Atm...mentioning

confidence: 94%

Experimental atmospherics: a multi-sensory perspective

Spence

2022

QMR

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“…Music can, for instance, be part of a business model: auditory stimuli are deliberately used to encourage sales. After all, music can affect consumer choices and can be used to nudge the consumer (Damen et al, 2021;North et al, 1999;Spence and Zampini, 2006), or can help to encourage (positive) brand awareness (Fraser, 2014). Also, music can be owned in terms of intellectual property.…”

Section: Tough Musicmentioning

confidence: 99%

Drill rap and dignity

Sanders

Wernaart

2023

Applied Human Rights

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Since 2010 drill rap has become a notorious music genre that is often associated with violent or even criminal behaviour. Drill rap can be considered a vital way of expressing emotions and dealing with social injustice and inequality. At the same time, drill rap seems to fit into a long tradition of connecting music to negative behaviour amongst juveniles and is perceived as an amplifier for criminality. In this chapter, we discuss the extent to which drill rap is at the core of conflicting human rights perspectives. We will focus on how drill rap embodies deep societal issues that involve disadvantaged young people. Key concepts▶ The right to participate in music -as part of cultural life -is embedded in the international human rights arsenal. This also includes the protection of moral or immaterial interests that relate to music. ▶ Drill rap is known as the rawest subgenre of hip-hop and is characterised by its hyperbolic representations of gang violence, often in an online (youth)culture. Drillers rap about their lives of poverty, abandonment, (domestic) violence and street life. ▶ Drill rap has its origins in the USA (mainly Chicago).Case 18.1. Criminalised for making music?In October 2019, the London based drill-rapper Rico Racks (his real name is Ervine Kimpalu) was sentenced to prison for three years for drugs offences. On top of this sentence, he was given a remarkable criminal behaviour order: for a period of five

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“…In the real-world, high-tempo music may bemore likely to encourage the consumer to purchase products than any change to the ambient lighting (Hagtvedt and Brasel, 2016). The selection of products by the consumer can sometimes be strongly influenced by auditory stimuli (stereotypical French and German music) in a web shopping environment (Damen et al, 2021), here matching the findings reported previously showing that auditory sensory cues affect consumers' emotion and purchase decisions in the store atmosphere (Yalch and Spangenberg, 2000;Helmefalk and Hultén, 2017). Auditory cues can be used to bias a consumer's visual product search, attention, selections and decision-making (Knoeferle et al, 2016).…”

Section: Perceived Auditory Stimulationmentioning

confidence: 99%

How multisensory perception promotes purchase intent in the context of clothing e-customisation

Guo

Chen

et al. 2022

Front. Psychol.

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With the continuing development of internet technologies, an increasing number of consumers want to customise the products they buy online. In order to explore the relationship between perception and purchase intent, a conceptual framework was developed that was based on the link between multisensory perception, positive emotions, and purchase intent in fashion e-customisation marketing. We discuss the outcomes derived from consumers’ experiences in fashion e-customisation and analyse the relationships between variables. Questionnaires were used to collect data for this quantitative study (n = 398 participants). The data was analysed using factor analysis, correlation analysis, and regression analysis. The findings contribute to the field of clothing e-customisation by identifying the effects of visual perception, haptic imagery, and auditory stimulation on arousal, and purchase intent. Visual perception and haptic imagery exerted a positive influence over dominance. We also identify the effects of arousal and dominance on purchase intent, and assess the mediating effects of these variables on visual perception, haptic mental imagery, and purchase intent. The results highlight how fashion e-customisation marketing strategies can be adopted by managers in order to increase positive emotions and how multisensory perception can potentially be used to influence consumers’ purchase behaviour.

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The effect of stereotypical music on the customer selection of wine in an online environment

Cited by 8 publications

References 52 publications

Experimental atmospherics: a multi-sensory perspective

Experimental atmospherics: a multi-sensory perspective

Drill rap and dignity

How multisensory perception promotes purchase intent in the context of clothing e-customisation

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