The Effect of Store Atmosphere, Lifestyle, Product Packaging, and Product Innovation on Consumer Purchasing Decisions

Solikhan,; Astuti, Tri Yuli; Sugandini, Dyah; Laksana, Dwi Hari

doi:10.5220/0009964102750279

Cited by 1 publication

(16 citation statements)

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“…Neuman (2014) mentions that descriptive research is research that describes specific details about situations, relationships, and social settings related to the current situation when the research was conducted. Sekaran and Bougie (2016) state that causality research is a study that examines the relationship between variables. In addition, Neuman (2014) emphasizes that research on causality describes a causal relationship between variables.…”

Section: Types Of Researchmentioning

confidence: 99%

“…The approach used in this research is quantitative. Based on the research background, this research is included in non-contrived setting research, namely research that is not artificial and aims to establish a causal relationship using the same natural environment (Sekaran and Bougie 2016). Based on the time of the study, it is included in the cross-sectional type because the study was conducted at a certain point in time (Neuman 2014).…”

Section: Types Of Researchmentioning

confidence: 99%

“…Operationalization of variables is a move from a conceptual definition of a construct to a specific activity or measure that can be used for research (Neuman 2014). Variable operationalization is used to measure abstract and subjective concepts by looking at behavioral dimensions, aspects, or traits (Sekaran and Bougie 2016). a.…”

Section: Operationalization Of Variables and Measurement Scalementioning

confidence: 99%

“…a. Independent variable Independent variables are the variables that affect the dependent variable both positively and negatively (Sekaran and Bougie 2016). An independent variable is a type of variable that affects the dependent variable in the causal hypothesis.…”

Section: Operationalization Of Variables and Measurement Scalementioning

confidence: 99%

“…There was a time when consumers did not understand the products being sold. Furthermore, innovation can be done according to the needs of each company to keep consumers from buying the products that have been produced (Solikhan et al 2019). The high failure rate of new products is caused by a lack of understanding of consumer motivation and consumer choice, so it is necessary to pay attention to the theory of consumer behavior (Dijksterhuis 2016).…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Examining The Product Innovation During Covid-19 Pandemic on Purchase Decision: A Study on Culinary Business in Indonesia

Hatammimi¹,

Pradana²

2022

Proceedings of the International Conference on Industrial Engineering and Operations Management

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The CCovid-19 pandemic makes a huge impact on every business sector all around the world, including the culinary business in Indonesia. As a primary sector, before the outbreak happened, the culinary business competition was very tight. Therefore, it becomes more difficult for the culinary business actors to survive and sustain their businesses due to the pandemic. A bbrownies shop in Tegal City, Indonesia launched several product innovations as a response to this condition. However, some of them were not successful. On the other hand, its sales from 2020 to 2021 were growing. Hence, this study is conducted to examine the impact of product innovation on the purchase decision in this shop. The most influential dimension of product innovation to the purchase decision is also discovered. To gather the data, questionnaires are distributed to 342 customers by using the purposive sampling method. After conducting a validity, reliability, and classic assumption test, descriptive analysis, and a simple linear regression test are utilized to analyze the data. At the end of the data analysis step, the hypothesis test is conducted by using the t-test and followed by the coefficient of determination test. It is found that product innovation has a positive and significant effect on the purchase decisions of the brownies shop consumers with a value of 79.5 percent. Further study is expected to conduct a factor analysis to find out other variables besides product innovation that can influence the purchase decision.

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Section: Types Of Researchmentioning

confidence: 99%

Section: Types Of Researchmentioning

confidence: 99%