The Effect of Store Atmosphere, Country of Origin, And Lifestyle on Repurchase Intention at The Ramen Store in Bandung City

Abstract

Culinary is one of the mainstay entrepreneurial sectors in the city of Bandung. Among the various culinary businesses that exist, one type of culinary business that is experiencing rapid development is ramen. The purpose of this study was to analyze the variables of Store Atmosphere, Country of Origin, Lifestyle, and Repurchase Intention at a ramen shop in Bandung. In addition, this study also aims to determine how the influence of Store Atmosphere, Country of Origin, and Lifestyle on Repurchase Intention at Ramen shops in Bandung. This type of research is quantitative research. The population in this study are consumers who have purchased ramen in the city of Bandung. The number of samples in this study was 100, with data collection carried out through observation, questionnaires, and documentation studies. The results of this study indicate that partially Store atmosphere, Country of Origin, and Lifestyle variables have a significant effect on the Repurchase Intention variable. Meanwhile, the Store Atmosphere, Country of Origin, and Lifestyle variables simultaneously significantly affect the Repurchase Intention variable.

Transformation of Traditional Food and Beverage Industry with Industry 4.0 Approach: Case Study on Culinary Business in Bandung Area

“…Market orientation and learning orientation have been found to have a positive impact on the business performance of culinary businesses in Jakarta, Indonesia [15]. Store atmosphere, country of origin, and lifestyle have been identified as significant factors influencing repurchase intentions at ramen shops in Bandung [16]. Coffee shops in Bandung, such as Critoe Coffee, utilize digital marketing, especially through social media platforms such as Instagram, to attract customers and increase sales [17].…”