The Effect of the Gamification of Brand Communication Using Personality Tests on Communication Attitude and Brand Attitude

Moon, Heekang; Youn, Chorong; Jung, Hye Jung

doi:10.7233/jksc.2024.74.2.081

jksc

2024

DOI: 10.7233/jksc.2024.74.2.081

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The Effect of the Gamification of Brand Communication Using Personality Tests on Communication Attitude and Brand Attitude

Heekang Moon,

Chorong Youn,

Hye Jung Jung

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The Effect of the Gamification of Brand Communication Using Personality Tests on Communication Attitude and Brand Attitude

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References 36 publications

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